Donna Farmer

Energizer
DISC Type : I

Associate Director Digital Marketing Strategy at Cognizant

Greater Philadelphia, United States

Overview

Donna has no verified overview

Personality Overview

Enthusiastic

Informal

Imaginative

They are people oriented, friendly and like creating new connections.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Donna has no verified topics they care about

Media Appearances

Donna has no verified media appearances

Work History

1-2018
Associate Director Digital Marketing Strategy at Cognizant
10-2008 - 6-2017
VP, Client Partner at RED Interactive Agency
6-2004 - 6-2008
Director of Production at Atmosphere Proximity
1-2000 - 6-2004
Director of Project Management at Zentropy Partners
12-1997 - 1-2000
Producer at Messner Vetere Berger McNamee Schmetterer/Euro RSCG

Education

Bachelors from Carleton College
Education details unavailable from Kenwood Academy High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater Philadelphia, United States Job Level : Mid-senior Designation : Associate Director Digital Marketing Strategy at Cognizant
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Insights For Selling To Donna

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Avoid cutting into their flow
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donna is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Donna

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Donna move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Donna take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Donna

Personality Compatibility


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