Donna Furlong Stelling

Balancer
DISC Type : S

Board Advisor and Chair of Athlete Guiding Group at Women's Sports Alliance

Melbourne, Victoria, Australia

Overview

Donna Stelling is an Australian sports executive with over 25 years of international experience in more than 50 countries, specializing in major events like the Olympic Games and FIFA World Cup. She focuses on sports diplomacy and athlete management, holding a Postgraduate Diploma of Sports Business from Victoria University.

A former elite athlete on the Australian Springboard Diving Squad and a Victorian State Netball Representative, Donna is a passionate global advocate for human rights and equality. This passion is reflected in her work championing Indigenous athletes and women in sport, where she actively supports teams in developing countries.

She is a co-owner of Lewes Football Club in the UK, the first club in the world to pay its mens and womens teams equally.

Personality Overview

Process-Oriented

Risk-Averse

Slow To Decisions

Even if it takes time, they prefer following the process.  They are comfortable taking a long term view. They are polite and respectful but practical.

Topics They Care About

Female Athlete Advocacy
As Board Advisor and Chair of the Athlete Guiding Group for the Women's Sports Alliance, she actively works to advance the commercial potential of elite female athletes.
Gender Equality in Sport
A global advocate for a level playing field, she is a co-owner of the first football club to pay its male and female players equally.
Athlete Mentorship
Actively mentors athletes through several global programs, including Commonwealth Sport and the SIGA Global Mentorship Programme, to support career development and personal growth.

Media Appearances

Donna has no verified media appearances

Work History

7-2023
Board Advisor and Chair of Athlete Guiding Group at Women's Sports Alliance
7-2023
Sports Marketing Advisor at Elevation Sports Agency
Founder and International Sports Advisor at Sports and Culture Collective (SCC)
1-2009 - 1-2011
Director and Partner - Middle East at TSE Consulting - A Burson-Marsteller Company
12-2005 - 12-2008
Director of Commercial Marketing - Asian Games/Olympic Council of Asia (OCA) at Promoseven Sports Marketing

Education

1-1999 - 12-2000
Postgraduate Diploma of Sports Business from Victoria University
Sport Diplomacy from La Trobe University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Melbourne, Victoria, Australia Job Level : Leadership Designation : Board Advisor and Chair of Athlete Guiding Group at Women's Sports Alliance
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Insights For Selling To Donna

During A Call Or A Meeting

DO's

  • Be personal and polite and slightly formal
  • Encourage them to invite other key stakeholders for discussions
  • Unless they are the decision maker, bring other stakeholders into the process early

DONT's

  • Do not sound very transactional, make extra effort to be genuinely interested
  • Skip mentioning details that are confusing
  • Ensure that you don’t seem disinterested when speaking to them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Donna is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Donna

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Donna move?

  • They can be very slow in making decisions.
  • Can Donna take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Donna

Personality Compatibility


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