Donna Furlong Stelling in

Donna Furlong Stelling

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Board Advisor and Chair of Athlete Guiding Group at Women's Sports Alliance
📍 Melbourne, Victoria, Australia

Donna Stelling is an Australian sports executive with over 25 years of international experience in more than 50 countries, specializing in major events like the Olympic Games and FIFA World Cup. She focuses on sports diplomacy and athlete management, holding a Postgraduate Diploma of Sports Business from Victoria University.

A former elite athlete on the Australian Springboard Diving Squad and a Victorian State Netball Representative, Donna is a passionate global advocate for human rights and equality. This passion is reflected in her work championing Indigenous athletes and women in sport, where she actively supports teams in developing countries.

She is a co-owner of Lewes Football Club in the UK, the first club in the world to pay its mens and womens teams equally.

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Experience
7 Years
Current Role
Board Advisor and Chair of Athlete Guiding Group
Job Level
Leadership
Location
Melbourne, Victoria, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Donna cares about

Female Athlete Advocacy
As Board Advisor and Chair of the Athlete Guiding Group for the Women's Sports Alliance, she actively works to advance the commercial potential of elite female athletes.
Gender Equality in Sport
A global advocate for a level playing field, she is a co-owner of the first football club to pay its male and female players equally.
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Career

Work history

7-2023
Board Advisor and Chair of Athlete Guiding Group
Women's Sports Alliance
7-2023
Sports Marketing Advisor
Elevation Sports Agency
Founder and International Sports Advisor
Sports and Culture Collective (SCC)
1-2009 - 1-2011
Director and Partner - Middle East
TSE Consulting - A Burson-Marsteller Company
12-2005 - 12-2008
Director of Commercial Marketing - Asian Games/Olympic Council of Asia (OCA)
Promoseven Sports Marketing
In the press

Media appearances

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Education
1-1999 - 12-2000
Postgraduate Diploma of Sports Business
Victoria University
Sport Diplomacy
La Trobe University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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