Dorothy Denton

Energizer
DISC Type : I

Director of Marketing at Chartered Professional Accountants of Ontario (CPA Ontario)

Toronto, Ontario, Canada

Overview

Dorothy is the Director of Marketing at CPA Ontario, specializing in translating data into holistic marketing and brand strategies. An MBA graduate from the Ivey Business School, her background spans management consulting and brand development across diverse sectors like retail, automotive, and finance. Colleagues describe her as insightful, analytical, and adept at understanding the customer.

Beyond her corporate roles, Dorothy has a background in creative design, having previously worked as a designer for a cards and stationery company. This experience highlights a blend of analytical strategy with creative execution, suggesting a well-rounded professional with an eye for detail and aesthetics.

Unique fact: Dorothy has a unique combination of experience as both a brand consultant for major reinvention projects and a hands-on stationery designer.

Personality Overview

Big Picture Person

Relationship Oriented

Believer

They are always positive and upbeat, so take their promises with a pinch of salt.  They are friendly, approachable and love to make new connections. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Brand Strategy
Her career includes roles as a Brand Consultant and a focus on brand positioning and strategy in her current marketing leadership role.
Customer Experience
A core specialty noted in her background, with recommendations highlighting her ability to use insights to drive customer experience and strategy.
Data-Driven Insights
She specializes in translating quantitative and qualitative data into actionable insights to develop holistic marketing plans that meet business needs.

Media Appearances

Dorothy has no verified media appearances

Work History

3-2020
Director of Marketing at Chartered Professional Accountants of Ontario (CPA Ontario)
2007
Designer at Denton's Cards & Stationery
2014 - 2-2020
Director of Strategic Planning at GTB
2013 - 2014
Senior Planning Director at Young & Rubicam
2010 - 2012
Brand Consultant at Jackman Reinvention Inc.

Education

2006 - 2007
MBA from Ivey Business School at Western University
1997 - 2001
BACS from Western University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Toronto, Ontario, Canada Job Level : Mid-senior Designation : Director of Marketing at Chartered Professional Accountants of Ontario (CPA Ontario)
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Insights For Selling To Dorothy

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Be friendly and entertaining in your conversation
  • Invite them for a lunch or a drink/coffee

DONT's

  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dorothy is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Dorothy

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dorothy move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Dorothy take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Dorothy

Personality Compatibility


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