Doug Grassian

Observer
DISC Type : ci

Vice President, Global External Communications, Social Media and Partnerships at The Goodyear Tire & Rubber Company

Greater Cleveland, United States

Overview

Doug Grassian is the Vice President of Global External Communications, Social Media, and Partnerships at The Goodyear Tire & Rubber Company. He leads diverse global teams responsible for communications, sponsorships, social media, and licensed products. He earned a B. S. from the University of Florida and an M. A. from the University of Central Florida.

Doug is deeply involved in his community, serving as the Secretary on the Board of Directors for the Akron-Canton Regional Foodbank. He is committed to addressing food insecurity in the region. He is also on the board of the Akron Marathon Charitable Corporation.

He oversees the strategy and activation for the iconic Goodyear Blimp, a unique aspect of his role.

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Brand Communications
Leads global external communications for an iconic brand, often acting as a company spokesperson and shaping the company's narrative during major initiatives.
Partnership Marketing
His role explicitly includes overseeing sponsorship and partnership marketing, a key component of Goodyear's global strategy.
Creative Storytelling
Showcases pride in his team's efforts to create engaging, fun, and responsive content for unique brand assets like the Goodyear Blimp's social media platforms.

Media Appearances

Doug has no verified media appearances

Work History

5-2025
Vice President, Global External Communications, Social Media and Partnerships at The Goodyear Tire & Rubber Company
7-2024 - 5-2025
Vice President Global Communications at The Goodyear Tire & Rubber Company
5-2022 - 6-2024
Senior Director Global External and Digital Communications at The Goodyear Tire & Rubber Company
8-2020 - 5-2022
Director Global External and Digital Communications at The Goodyear Tire & Rubber Company
6-2019 - 8-2020
Director, Global External Communications at The Goodyear Tire & Rubber Company

Education

2002 - 2004
M.A. from University of Central Florida
1998 - 2002
B.S. from University of Florida

More Information

Social Presence :

Prographics :

Exp : 23 Location : Greater Cleveland, United States Job Level : Senior Designation : Vice President, Global External Communications, Social Media and Partnerships at The Goodyear Tire & Rubber Company
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Doug

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Doug take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Doug

Personality Compatibility


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