Doug Lambert

Energizer
DISC Type : I

Chief Operating Officer at Saronic Technologies

Dripping Springs, Texas, United States

Overview

Doug Lambert is the Co-Founder and COO of Saronic Technologies, a leader in autonomous maritime systems. With degrees from Lehigh University and Dartmouth, he has a proven record of turning concepts into reality, from pioneering the Wave Glider at Liquid Robotics to delivering three autonomous vessel models at Saronic. Colleagues describe him as innovative, disciplined, and tenacious.

He successfully architected, prototyped, and demonstrated a novel diesel-electric autonomous underwater vehicle during his tenure as VP of Engineering at Terradepth.

Personality Overview

Imaginative

Full Of Energy

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Maritime Autonomy
He has been at the forefront of developing autonomous surface and underwater vehicles at Saronic, Terradepth, and Liquid Robotics.
Engineering Leadership
Consistently holds senior roles scaling R&D and production teams to rapidly deliver complex, innovative maritime hardware from concept to reality.
US Shipbuilding
He has expressed a passion for modernizing and rebuilding the US maritime base by applying next-generation engineering and production principles.

Media Appearances

Saronic Technologies: 2025 CNBC Disruptor 50. Featured in CNBC

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Austin-Based Saronic Technologies Expands Near Downtown .... Featured in Business of San Diego (Substack)

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Work History

5-2025
Chief Operating Officer at Saronic Technologies
10-2022
Co-Founder at Saronic Technologies
7-2021 - 8-2022
Vice President Of Engineering at Terradepth
12-2020 - 7-2021
Head Of Engineering at Liquid Robotics
8-2019 - 12-2020
Head of Engineering Operations at Liquid Robotics

Education

2011 - 2012
Masters of Engineering Management from Dartmouth College
2007 - 2011
Bachelor of Science from Lehigh University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dripping Springs, Texas, United States Job Level : Leadership Designation : Chief Operating Officer at Saronic Technologies
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Doug

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Doug take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Doug

Personality Compatibility


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