Doug Medina

Questioner
DISC Type : c

VP, Managed Wireless & LEO Solutions at Hughes Network Systems, LLC

Frederick, Maryland, United States

Overview

Doug Medina is the VP of Sales & Marketing at Hughes Network Systems, where he leads the Small to Medium Business (SMB) and Franchise divisions. With an MSEE from Purdue University, his expertise spans digital media, managed network services, and business broadband, driving growth for the HughesNet and HughesON brands.

He played a key role in announcing the launch of HughesNet Fusion, a pioneering low-latency satellite internet service that combines satellite and wireless technologies for businesses in underserved areas.

Personality Overview

Systematic

Not Easily Convinced

Value Seeker

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Satellite Connectivity
He is directly involved in the launch and marketing of new satellite internet technologies, such as the JUPITER 3 satellite and HughesNet Fusion plans.
SMB & Franchise Growth
His current role is focused on managing and expanding Hughes' business services for the Small to Medium Business and Franchise markets in North America.
Managed Network Services
His background includes leading marketing for the HughesON suite of managed network solutions, targeting distributed enterprises like retail and restaurant chains.

Media Appearances

Tech Talks Daily: 1470 – Hughes Network Systems – Connecting the Unconnected. Featured in Tech Blog Writer (Libsyn)

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Video: Solving Franchise Business Pain Points with Technology. Featured in Hughes Network Systems (hughes.com)

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The Managed Services Partner for your Franchise. Featured in Hughes Network Systems (hughes.com)

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Work History

6-2021
VP, Managed Wireless & LEO Solutions at Hughes Network Systems, LLC
1-2016 - 6-2021
Managing Director HughesNet Business Services at Hughes Network Systems
10-2001
Sr. Dir. Enterprise Marketing at Hughes Network Systems, LLC
9-2001 - 1-2016
Senior Director B2B Marketing North America at Hughes Network Systems, LLC
6-1999 - 9-2001
VP of Sales & Marketing at ViaCast, Inc.

Education

1983 - 1985
MSEE from Purdue University
BSEE from Bucknell University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Frederick, Maryland, United States Job Level : Senior Designation : VP, Managed Wireless & LEO Solutions at Hughes Network Systems, LLC
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Insights For Selling To Doug

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Doug is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Doug

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Doug move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Doug take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Doug

Personality Compatibility


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