Dr. Ashraf Nouri

Sharpshooter
DISC Type : CD

Chief Executive Officer at Smart Citizens

Dubai, United Arab Emirates

Overview

Dr. Ashraf Nouri is the CEO of Smart Citizens, an award-winning UAE-based smart technology firm. With a PhD in Computer Science specializing in AI and IoT from The British University in Dubai, he leads the companys innovation in smart home automation and its recent expansion into Saudi Arabia.

He is passionate about leveraging technology to make life easier and more enjoyable. A key part of his mission is supporting senior citizens and people of determination by creating accessible and user-friendly smart solutions that enhance their independence and quality of life.

Unique fact: His company is partnering with fintech firms to integrate smart technology and big data solutions into the UAEs banking industry.

Personality Overview

ROI Driven

Thorough Evaluator

Rigorous & Demanding

They like to stay in control of the negotiation or defining of the terms.  They respond well to strong and respectful communication. They put a lot of effort into ensuring personal success.

Topics They Care About

AI in Home Security
He believes AI will drive the most compelling advancements in home safety, focusing on real-time monitoring, smart threat detection, and predictive analytics.
Smart City Innovation
Actively aligning his company's expansion with national strategic plans like Saudi Arabia's Vision 2030 to foster innovation and elevate urban living standards.
IoT for Accessibility
Expresses a strong commitment to supporting senior citizens and people of determination through specialized smart technology initiatives.

Media Appearances

Dr. has no verified media appearances

Work History

8-2020
Chief Executive Officer at Smart Citizens
1-2018 - 11-2022
Chief Specialist Smart Services at Roads and Transport Authority
4-2009 - 1-2018
Senior Manager, Enterprise Applications at National Bonds Corporation PJSC
2-2007 - 4-2009
Senior Application Developer at Tameer Holding Investments LLC
6-2004 - 2-2007
Software and Web Developer at ITQAN AlBawardi

Education

9-2018 - 5-2021
PhD in Computer Science from The British University in Dubai
2010 - 2012
Master’s Degree from University of Wollongong in Dubai

More Information

Social Presence :

Prographics :

Exp : 21 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Chief Executive Officer at Smart Citizens
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Insights For Selling To Dr. Ashraf

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Ashraf is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dr. Ashraf

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Dr. Ashraf move?

  • If convinced, they can reach decisions quite fast.
  • Can Dr. Ashraf take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Dr. Ashraf

Personality Compatibility


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