Sarah De Martin

Trailblazer
DISC Type : ID

Global President at Chesamel Group

London, England, United Kingdom

Overview

Sarah De Martin is the Global President of Chesamel Group, a leader focused on combining AI with human ingenuity. With nearly 20 years of experience in marketing and digital transformation, she has led programs for major brands like Unilever and Procter & Gamble, and has worked on projects with top consultancies like Boston Consulting Group.

Personality Overview

Informal

Friendly But Fast

Achievement-Oriented

A combination of speed and relationship gets the best response from them.  They are more likely to accept new and exciting technologies. They will fight for you if they come to believe in you.

Topics They Care About

Agentic AI
Her work focuses on implementing AI that acts autonomously to solve complex problems and streamline workflows for businesses.
Human-Centric AI
She champions the philosophy that AI should assist and improve the work humans do, rather than replace them.
Startup Mentorship
Loves the entrepreneurial spirit of startups and helps them with fundraising, developing processes, and building a strong brand identity.

Media Appearances

Sarah has no verified media appearances

Work History

1-2025 - 6-2025
Global President at Chesamel Group
3-2021 - 2-2025
Global Head of Strategy & Planning - WPP Synthesis at WPP
7-2020 - 2-2021
Global Client Lead, Unilever at Mindshare
11-2018 - 7-2020
Managing Director at Artefact
10-2015 - 10-2018
Managing Partner at OMD EMEA

Education

Sarah has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : N/A Designation : Global President at Chesamel Group
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Sarah take some risk or not?

  • If necessary, they will be ready to take risks.

You And Sarah

Personality Compatibility


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