Dr Assia Abada in

Dr Assia Abada

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Executive Vice President Business Insights and Analytics at CMI Media Group
📍 Dallas-Fort Worth Metroplex, United States

Dr. Assia Abada is the Executive Vice President of Customer Insights and Analytics at CMI Media Group, specializing in transforming healthcare through AI and data. A Ph. D. graduate from Grenoble INP, colleagues describe her as a "true data evangelist" with "unwavering integrity" and "relentless curiosity, " recognized in the DataIQ Top 100.

She is guided by a set of personal principles, including simplicity in design, depth in thought, and kindness in relations. Her intellectual interests include exploring the mathematical structures of human decision-making and the philosophical concept of causality over language. She also shows a keen interest in advancements related to age-related diseases.

Unique fact: Dr. Abadas work on a predictive COVID-19 model earned her four prestigious Effie Awards for marketing effectiveness.

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Experience
27 Years
Current Role
Executive Vice President Business Insights and Analytics
Job Level
Leadership
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Dr cares about

AI in Healthcare
Her entire career focuses on leveraging AI and data to innovate within the patient and healthcare provider journey, particularly in pharmaceutical marketing.
Quantum Measurement
She has authored articles on using quantum computing concepts combined with AI to create a new paradigm for media measurement in the pharmaceutical industry.
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Career

Work history

10-2024
Executive Vice President Business Insights and Analytics
CMI Media Group
10-2024 - 5-2025
Member of the Advisory Council for the Strategic AI Program at Houston Christian University
Houston Christian University - Archie W. Dunham College of Business
8-2021 - 5-2024
Global Senior Vice President Data Science Strategy, Managing Partner at Choreograph a WPP Company
choreograph
3-2020 - 8-2021
Vice President Data Science at Wunderman Thompson a WPP Company
Wunderman Thompson
8-2017 - 8-2021
SMU Big Data Advisory Board Member
Southern Methodist University
In the press

Media appearances

CMI Media Group Announces Appointment of AI Expert to Executive VP Business Insights. Featured in PRWeb
See now
CMI Media Group Elevates Analytics and Insights Unit with Key Promotions and Enhanced Efficiency Approach. Featured in PharmaLive
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Education
Ph.D
Grenoble INP - UGA
4-2008 - 4-2008
Leadership development program Certification
Center for Creative Leadership - CCL.org
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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