Dr Assia Abada

Judge
DISC Type : Dc

Executive Vice President Business Insights and Analytics at CMI Media Group

Dallas-Fort Worth Metroplex, United States

Overview

Dr. Assia Abada is the Executive Vice President of Customer Insights and Analytics at CMI Media Group, specializing in transforming healthcare through AI and data. A Ph. D. graduate from Grenoble INP, colleagues describe her as a "true data evangelist" with "unwavering integrity" and "relentless curiosity, " recognized in the DataIQ Top 100.

She is guided by a set of personal principles, including simplicity in design, depth in thought, and kindness in relations. Her intellectual interests include exploring the mathematical structures of human decision-making and the philosophical concept of causality over language. She also shows a keen interest in advancements related to age-related diseases.

Unique fact: Dr. Abadas work on a predictive COVID-19 model earned her four prestigious Effie Awards for marketing effectiveness.

Personality Overview

Fast But Wary

Objective Thinker

Features Driven

They are not always relationship oriented.  They take a lot of pride in personal achievements. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

AI in Healthcare
Her entire career focuses on leveraging AI and data to innovate within the patient and healthcare provider journey, particularly in pharmaceutical marketing.
Quantum Measurement
She has authored articles on using quantum computing concepts combined with AI to create a new paradigm for media measurement in the pharmaceutical industry.
Data-Driven Innovation
Described as an "innovator and driver of change, " she is passionate about using data to build cutting-edge decision support and analytics solutions from the ground up.

Media Appearances

CMI Media Group Announces Appointment of AI Expert to Executive VP Business Insights. Featured in PRWeb

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CMI Media Group Elevates Analytics and Insights Unit with Key Promotions and Enhanced Efficiency Approach. Featured in PharmaLive

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Work History

10-2024
Executive Vice President Business Insights and Analytics at CMI Media Group
10-2024 - 5-2025
Member of the Advisory Council for the Strategic AI Program at Houston Christian University at Houston Christian University - Archie W. Dunham College of Business
8-2021 - 5-2024
Global Senior Vice President Data Science Strategy, Managing Partner at Choreograph a WPP Company at choreograph
3-2020 - 8-2021
Vice President Data Science at Wunderman Thompson a WPP Company at Wunderman Thompson
8-2017 - 8-2021
SMU Big Data Advisory Board Member at Southern Methodist University

Education

Ph.D from Grenoble INP - UGA
4-2008 - 4-2008
Leadership development program Certification from Center for Creative Leadership - CCL.org

More Information

Social Presence :

Prographics :

Exp : 27 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Executive Vice President Business Insights and Analytics at CMI Media Group
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Insights For Selling To Dr Assia

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Assia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dr Assia

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Dr Assia move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Dr Assia take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Dr Assia

Personality Compatibility


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