Whitney Hoydis

Wildcard
DISC Type : ics

Director, Programmatic at CMI Media Group

Toms River, New Jersey, United States

Overview

Whitney has no verified overview

Personality Overview

Friendly But Slow

ROI Driven

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Whitney has no verified topics they care about

Media Appearances

Whitney has no verified media appearances

Work History

8-2025
Director, Programmatic at CMI Media Group
3-2022 - 8-2025
Associate Director, Programmatic at CMI Media Group
1-2021 - 3-2022
Agency Partnership Manager (Conduit Digital Division) at Traffic Builders Digital Marketing
2-2018 - 1-2021
Manager, Programmatic (LocalX and Conduit Digital Division) at Traffic Builders Digital Marketing
5-2017 - 2-2018
Senior Manager, Programmatic Operations at Nexstar Media Group, Inc.

Education

Master of Business Administration from Wagner College
Bachelor of Science from University of Connecticut School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Toms River, New Jersey, United States Job Level : Mid-senior Designation : Director, Programmatic at CMI Media Group
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Insights For Selling To Whitney

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Whitney is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Whitney

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Whitney move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Whitney take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Whitney

Personality Compatibility


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