Joyce Knappe in

Joyce Knappe

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CEO & Founder Pro Parents at Pro Parents
📍 Amsterdam Area, Netherlands

Joyce Knappe is the Founder and CEO of Pro Parents, an award-winning workplace wellbeing solution focused on womens and family health. An Organizational Anthropologist with an MSc from Vrije Universiteit Amsterdam, she is an expert on bridging career and private life, focusing on policy, organizational culture, and leadership.

Her work is deeply intertwined with her personal passion for social impact, advocating for gender equality and supporting working families. She is a prominent voice in conversations about the future of work, employee wellbeing, and creating family-friendly corporate cultures, often speaking at industry events and co-hosting on BNR Nieuwsradio.

Interesting fact: Joyce has been named one of the Top 100 Women in Social Enterprise in the EU and a FemTech EU Leader for her impactful work.

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Experience
12 Years
Current Role
CEO & Founder Pro Parents
Job Level
Leadership
Location
Amsterdam Area, Netherlands
Personality Overview

How Joyce shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Joyce cares about

Working Parenthood
Her company, Pro Parents, is dedicated to supporting employees through parenthood, addressing a critical intersection of professional and personal life.
Workplace Wellbeing
She provides wellbeing solutions for employers, focusing on mental health and reducing psychosocial workload, which is a leading occupational disease.
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Career

Work history

9-2013
CEO & Founder Pro Parents
Pro Parents
11-2019
BNR Zakenpartner
BNR Nieuwsradio
3-2023
Community Member
Diverse Leaders in Tech
6-2021
FemTech Leaders & Influencers in EU
FemTech Analytics
Lid
SER Topvrouwen
In the press

Media appearances

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Education
2006 - 2009
MSc
Vrije Universiteit Amsterdam (VU Amsterdam)
2011 - 2012
Parenting Policy and intervention analysis
Utrecht University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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