Joyce Knappe

Critic
DISC Type : C

CEO & Founder Pro Parents at Pro Parents

Amsterdam Area, Netherlands

Overview

Joyce Knappe is the Founder and CEO of Pro Parents, an award-winning workplace wellbeing solution focused on womens and family health. An Organizational Anthropologist with an MSc from Vrije Universiteit Amsterdam, she is an expert on bridging career and private life, focusing on policy, organizational culture, and leadership.

Her work is deeply intertwined with her personal passion for social impact, advocating for gender equality and supporting working families. She is a prominent voice in conversations about the future of work, employee wellbeing, and creating family-friendly corporate cultures, often speaking at industry events and co-hosting on BNR Nieuwsradio.

Interesting fact: Joyce has been named one of the Top 100 Women in Social Enterprise in the EU and a FemTech EU Leader for her impactful work.

Personality Overview

ROI Driven

Precise

Negotiator

They choose to analyze logically and value facts to emotions.  They are quite likely to negotiate on pricing or other key terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Working Parenthood
Her company, Pro Parents, is dedicated to supporting employees through parenthood, addressing a critical intersection of professional and personal life.
Workplace Wellbeing
She provides wellbeing solutions for employers, focusing on mental health and reducing psychosocial workload, which is a leading occupational disease.
FemTech Leadership
Recognized as a FemTech EU Leader, she champions technology and research in the underfunded and underserved women's and family health sector.

Media Appearances

Joyce has no verified media appearances

Work History

9-2013
CEO & Founder Pro Parents at Pro Parents
11-2019
BNR Zakenpartner at BNR Nieuwsradio
3-2023
Community Member at Diverse Leaders in Tech
6-2021
FemTech Leaders & Influencers in EU at FemTech Analytics
Lid at SER Topvrouwen

Education

2006 - 2009
MSc from Vrije Universiteit Amsterdam (VU Amsterdam)
2011 - 2012
Parenting Policy and intervention analysis from Utrecht University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Amsterdam Area, Netherlands Job Level : Leadership Designation : CEO & Founder Pro Parents at Pro Parents
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Insights For Selling To Joyce

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joyce is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Joyce

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Joyce move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Joyce take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Joyce

Personality Compatibility


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