Dr. Johannes B. Berentzen in

Dr. Johannes B. Berentzen

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Geschäftsführender Gesellschafter at BBE Handelsberatung GmbH
📍 Munich, Bavaria, Germany

Dr. Johannes B. Berentzen is the CEO and Managing Partner of BBE Handelsberatung in Munich, a leading retail consultancy. With over 15 years of experience, he is an expert in retail strategy, marketing, and omnichannel development, frequently sharing his insights as a keynote speaker at industry events. He earned his Ph. D. from the University of Münster.

Originally from Northern Germany, Johannes is a father of four and lives in Munich, embracing the motto "Today is my day! " to maximize each days potential. He is actively involved with the Marketing Club München and demonstrated his community spirit by personally delivering relief supplies to the Polish-Ukrainian border.

Unique fact: Johannes has appeared live on the national German television program SternTV to discuss retail pricing strategies.

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Experience
17 Years
Current Role
Geschäftsführender Gesellschafter
Location
Munich, Bavaria, Germany
Personality Overview

How Dr. shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Dr. cares about

Future of Retail
As a consultant and speaker, he consistently analyzes future trends, the challenges of e-commerce, and the opportunities for brick-and-mortar stores to evolve.
Strategic Store Design
He believes store design is a critical strategic element, not just decoration, emphasizing that the right experience in the right location is key to success.
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Career

Work history

1-2023
Geschäftsführender Gesellschafter
BBE Handelsberatung GmbH
3-2022 - 12-2022
Geschäftsführer
BBE Handelsberatung GmbH
10-2020
Geschäftsführender Vorstand
Marketing Club München e.V.
1-2019 - 2-2022
Mitglied der Geschäftsleitung (Leiter Konsumgüter/Handel und Competence Center Marketing)
Dr. Wieselhuber & Partner GmbH
1-2014 - 12-2018
Senior Manager
Dr. Wieselhuber & Partner GmbH
In the press

Media appearances

Geschäftsführer Dr. Johannes Berentzen wird auch Gesellschafter der BBE Handelsberatung GmbH. Featured in BBE Handelsberatung GmbH – Presse
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HI POTENTIAL Talk: Retail‑Herausforderungen auf einem neuen Level (mit Dr. Johannes B. Berentzen). Featured in BBE Handelsberatung GmbH – Blog
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Education
2005 - 2009
Dr. rer. pol.
University of Münster
2014 - 2015
Führungs- und Mental-Coach
Mentale Führungsakademie
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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