Dr. Johannes B. Berentzen

Critic
DISC Type : C

Geschäftsführender Gesellschafter at BBE Handelsberatung GmbH

Munich, Bavaria, Germany

Overview

Dr. Johannes B. Berentzen is the CEO and Managing Partner of BBE Handelsberatung in Munich, a leading retail consultancy. With over 15 years of experience, he is an expert in retail strategy, marketing, and omnichannel development, frequently sharing his insights as a keynote speaker at industry events. He earned his Ph. D. from the University of Münster.

Originally from Northern Germany, Johannes is a father of four and lives in Munich, embracing the motto "Today is my day! " to maximize each days potential. He is actively involved with the Marketing Club München and demonstrated his community spirit by personally delivering relief supplies to the Polish-Ukrainian border.

Unique fact: Johannes has appeared live on the national German television program SternTV to discuss retail pricing strategies.

Personality Overview

Critic

Negotiator

Precise

They like to take decisions independently and do not seek others' support often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Future of Retail
As a consultant and speaker, he consistently analyzes future trends, the challenges of e-commerce, and the opportunities for brick-and-mortar stores to evolve.
Strategic Store Design
He believes store design is a critical strategic element, not just decoration, emphasizing that the right experience in the right location is key to success.
Marketing Leadership
Serves as a Managing Director for the Marketing Club München e. V. , reflecting his deep involvement and expertise in marketing strategy and leadership.

Media Appearances

Geschäftsführer Dr. Johannes Berentzen wird auch Gesellschafter der BBE Handelsberatung GmbH. Featured in BBE Handelsberatung GmbH – Presse

See Now

HI POTENTIAL Talk: Retail‑Herausforderungen auf einem neuen Level (mit Dr. Johannes B. Berentzen). Featured in BBE Handelsberatung GmbH – Blog

See Now

Work History

1-2023
Geschäftsführender Gesellschafter at BBE Handelsberatung GmbH
3-2022 - 12-2022
Geschäftsführer at BBE Handelsberatung GmbH
10-2020
Geschäftsführender Vorstand at Marketing Club München e.V.
1-2019 - 2-2022
Mitglied der Geschäftsleitung (Leiter Konsumgüter/Handel und Competence Center Marketing) at Dr. Wieselhuber & Partner GmbH
1-2014 - 12-2018
Senior Manager at Dr. Wieselhuber & Partner GmbH

Education

2005 - 2009
Dr. rer. pol. from University of Münster
2014 - 2015
Führungs- und Mental-Coach from Mentale Führungsakademie

More Information

Social Presence :

Prographics :

Exp : 17 Location : Munich, Bavaria, Germany Job Level : N/A Designation : Geschäftsführender Gesellschafter at BBE Handelsberatung GmbH
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Insights For Selling To Dr. Johannes B.

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Johannes B. is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Dr. Johannes B.

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Dr. Johannes B. move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dr. Johannes B. take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dr. Johannes B.

Personality Compatibility


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