Dr Roxie Mooney, DBA

Commander
DISC Type : D

Board Member at Pneuma Systems Corporation

Greater Orlando, United States

Overview

Dr. Roxie Mooney is a commercialization and valuation partner for healthtech companies through her firm, Legacy DNA. Holding a Doctorate in Business Administration, she helps mid-market firms increase enterprise value before an exit. Shes an author, board member, and frequent speaker at industry events like HLTH and HIMSS.

Dr. Mooney is a member of Areté, a community of female business leaders of faith, which she describes as a group of "soul sisters" that make life more fun. She is also a board member for One Purse, a non-profit dedicated to restoring the lives of sex-trafficking survivors.

She is the host of "The Health Innovators Show, " a podcast with over 165 episodes where she interviews leaders shaping the future of healthcare.

Personality Overview

Candid & Clear

Very Quick

Decisive

They respond better to strong and respectful interactions.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

Healthtech Valuation
Her core focus is helping healthtech and pharmacy companies increase their enterprise value, preparing them for premium acquisition or institutional scale.
Go-To-Market Strategy
She specializes in aligning brand, demand, and sales systems, viewing misaligned GTM as a key reason companies lose valuation.
Healthcare Commercialization
She authored "How Health Innovators Maximize Market Success" and developed a framework to help companies move from an idea to full market adoption.

Media Appearances

Dr has no verified media appearances

Work History

11-2022
Board Member at Pneuma Systems Corporation
10-2022
Member at Women Business Leaders of the US Health Care Industry Foundation (WBL)
9-2022 - 2024
Founder + Strategic Growth Advisor at Health Innovators Growth Community
3-2019 - 2021
Associate Professor Of Marketing - Healthcare MBA Program at Jack Welch Management Institute
10-2018
Executive Creator & Host of The Health Innovators Show at Legacy DNA

Education

2017 - 2017
Disruptive Strategy with Clayton Christensen from Harvard Business School Online
2013 - 2016
Doctor of Business Adminstration (DBA) from Walden University

More Information

Social Presence :

Prographics :

Exp : 28 Location : Greater Orlando, United States Job Level : Leadership Designation : Board Member at Pneuma Systems Corporation
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Insights For Selling To Dr Roxie

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr Roxie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Dr Roxie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Dr Roxie move?

  • If convinced, they can reach decisions quite fast.
  • Can Dr Roxie take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Dr Roxie

Personality Compatibility


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