Dr. Russ Irwin, Ph.D.

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DISC Type : s

Chief Executive Officer at Irwin & Associates Coaching

Burlington, Ontario, Canada

Overview

Dr. Russ Irwin is the CEO of Irwin & Associates Coaching, leveraging his PhD in Human Behaviour and Wharton training in neuroscience to enhance organizational performance. With over 20 years of experience, he specializes in developing multiplier leaders, driving cultural transformations, and implementing strategies for family and business succession planning.

People who have worked with him describe him as insightful, talented, driven, and inspiring, noting his passion and precision in every project. His mentorship is often cited as a defining catalyst for others leadership journeys.

He applies neuroscience to help leaders shift from a mindset of need, which can stifle creativity, to one of intention, which fosters greater flow and success.

Personality Overview

Procedural

Slow To Decisions

Social Proof Driven

They are motivated by the potential impact of their decision on the organization.  They are unlikely to become strong champions as they don't prefer pushing other people. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Neuroscience & Business
He integrates cutting-edge neuroscience insights with practical business strategies from Wharton to accelerate results and unlock growth for his clients.
Leadership Development
With over two decades of experience, his primary focus is on developing effective, "multiplier" leaders and guiding teams through high-performance transformations.
Creating Impact Cultures
He is passionate about designing and implementing strategies that strengthen organizational culture and inspire team performance at every level.

Media Appearances

Dr. has no verified media appearances

Work History

11-2002
Chief Executive Officer at Irwin & Associates Coaching
11-2002
Executive Coach at Irwin & Associates Coaching

Education

Education details unavailable from McMaster University
Education details unavailable from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 23 Location : Burlington, Ontario, Canada Job Level : Leadership Designation : Chief Executive Officer at Irwin & Associates Coaching
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Insights For Selling To Dr. Russ

During A Call Or A Meeting

DO's

  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.
  • Talk about refund and cancellation policy if the need arises
  • If possible, connect them to existing customers

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Russ is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Dr. Russ

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Dr. Russ move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Dr. Russ take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Dr. Russ

Personality Compatibility


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