Miguel Fernando Escobar

Examiner
DISC Type : cs

Presidente at POSTOBON S.A.

Medellín, Antioquia, Colombia

Overview

Miguel Fernando Escobar is the President of Postobón S. A. , a role he has held since 2013. He was recently named one of the most influential business leaders of 2024. A graduate of Universidad EAFIT, he has guided Postobón’s strategic evolution into a multi-category beverage leader with a strong focus on sustainability and innovation.

Outside of his corporate responsibilities, he is passionate about equestrian activities, referring to horses as his "permanent psychologists. " He maintains a connection to family and modern culture, recently appearing on a podcast with his daughter, Isabella, a content creator focused on healthy living.

He has cited Elon Musk as an inspirational figure, admiring his long-term vision and transformative impact on the world.

Personality Overview

Late Adopter

Overcautious

Status Quo Seeker

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are always well-planned and adopt a systematic approach.

Topics They Care About

Corporate Sustainability
He has made sustainability a core pillar of Postobón's strategy, aligning business goals with positive environmental and social impact in Colombia.
Equestrian Activities
He has a strong personal interest in horses, which he has described as being his "permanent psychologists" and a way to find balance.
Long-term Vision
He emphasizes planning for the future and admires visionary leaders. He has been instrumental in shaping Postobón’s long-range strategic direction.

Media Appearances

Miguel has no verified media appearances

Work History

6-2013
Presidente at POSTOBON S.A.
1-2009 - 1-2012
Presidente Owens Illinois Norteamerica at O-I
1-2004 - 1-2009
Presidente OI-Peldar at O-I PELDAR
1-2002 - 1-2004
Presidente at Brinsa S.A.

Education

Administración de Negocios from Universidad EAFIT
Diplomado from University of Notre Dame

More Information

Social Presence :

Prographics :

Exp : 22 Location : Medellín, Antioquia, Colombia Job Level : N/A Designation : Presidente at POSTOBON S.A.
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Insights For Selling To Miguel Fernando

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Miguel Fernando is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Miguel Fernando

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Miguel Fernando move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Miguel Fernando take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Miguel Fernando

Personality Compatibility


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