Dr. Thilo Pfrang

Critic
DISC Type : C

Founder | CEO at behamics

Zurich, Zurich, Switzerland

Overview

Dr. Thilo Pfrang is the Founder and CEO of behamics, an e-commerce technology company that originated from his PhD dissertation at the University of St. Gallen. He specializes in combining behavioral science with AI to optimize the customer journey, increase conversion rates, and reduce product returns for online retailers.

His applied research won the 2023 GAABS Award, a global recognition for outstanding work in behavioral science, presented by leading experts in the field.

Personality Overview

ROI Driven

Objective Thinker

Critic

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Behavioral Science in E-commerce
His company was founded on principles from his behavioral economics PhD to solve challenges like high return rates and increase conversions for online retailers.
AI-Powered Nudging
Frequently speaks about using AI to deliver personalized, real-time "nudges" that influence customer behavior and reduce cart abandonment in online stores.
Reducing Product Returns
A core focus of his company and research is using psychological mechanisms to combat the financial and environmental costs of product returns.

Media Appearances

Marketing Momentum Podcast: Dr. Thilo Pfrang from behamics. Featured in Marketing Momentum Podcast

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The Intersection of Behavioural Science and eCommerce Strategies – Thilo Pfrang (behamics) Podcast. Featured in Keep Optimising

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Work History

1-2019
Founder | CEO at behamics
9-2024
Lecturer in Behavioral Economics at Universität St.Gallen (HSG)
6-2022
Lecturer in Behavioral Economics & AI in E-Commerce at ZHAW Zürcher Hochschule für Angewandte Wissenschaften
10-2020
Lecturer in Behavioral Economics | Digital Marketing at Frankfurt School of Finance & Management
6-2018
Lecturer in Behavioral Psychology | Behavioral Pricing | Category Management at GS1 Switzerland

Education

2011 - 2015
Doctor of Philosophy - PhD from University of St.Gallen
2011 - 2011
Master of Science - MS from Universidad Autónoma de Madrid

More Information

Social Presence :

Prographics :

Exp : 7 Location : Zurich, Zurich, Switzerland Job Level : Leadership Designation : Founder | CEO at behamics
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Insights For Selling To Dr. Thilo

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dr. Thilo is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Dr. Thilo

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Dr. Thilo move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Dr. Thilo take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Dr. Thilo

Personality Compatibility


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