Dr. Thilo Pfrang in

Dr. Thilo Pfrang

Critic · DISC type C
Founder | CEO at behamics
📍 Zurich, Zurich, Switzerland

Dr. Thilo Pfrang is the Founder and CEO of behamics, an e-commerce technology company that originated from his PhD dissertation at the University of St. Gallen. He specializes in combining behavioral science with AI to optimize the customer journey, increase conversion rates, and reduce product returns for online retailers.

His applied research won the 2023 GAABS Award, a global recognition for outstanding work in behavioral science, presented by leading experts in the field.

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Experience
7 Years
Current Role
Founder | CEO
Job Level
Leadership
Location
Zurich, Zurich, Switzerland
Personality Overview

How Dr. shows up

ROI Driven
Objective Thinker
Critic

They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Dr. cares about

Behavioral Science in E-commerce
His company was founded on principles from his behavioral economics PhD to solve challenges like high return rates and increase conversions for online retailers.
AI-Powered Nudging
Frequently speaks about using AI to deliver personalized, real-time "nudges" that influence customer behavior and reduce cart abandonment in online stores.
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Career

Work history

1-2019
Founder | CEO
behamics
9-2024
Lecturer in Behavioral Economics
Universität St.Gallen (HSG)
6-2022
Lecturer in Behavioral Economics & AI in E-Commerce
ZHAW Zürcher Hochschule für Angewandte Wissenschaften
10-2020
Lecturer in Behavioral Economics | Digital Marketing
Frankfurt School of Finance & Management
6-2018
Lecturer in Behavioral Psychology | Behavioral Pricing | Category Management
GS1 Switzerland
In the press

Media appearances

Marketing Momentum Podcast: Dr. Thilo Pfrang from behamics. Featured in Marketing Momentum Podcast
See now
The Intersection of Behavioural Science and eCommerce Strategies – Thilo Pfrang (behamics) Podcast. Featured in Keep Optimising
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Education
2011 - 2015
Doctor of Philosophy - PhD
University of St.Gallen
2011 - 2011
Master of Science - MS
Universidad Autónoma de Madrid
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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