Dr. Thilo Pfrang in

Dr. Thilo Pfrang

Login to view DISC.
Founder | CEO at behamics
📍 Zurich, Zurich, Switzerland

Dr. Thilo Pfrang is the Founder and CEO of behamics, an e-commerce technology company that originated from his PhD dissertation at the University of St. Gallen. He specializes in combining behavioral science with AI to optimize the customer journey, increase conversion rates, and reduce product returns for online retailers.

His applied research won the 2023 GAABS Award, a global recognition for outstanding work in behavioral science, presented by leading experts in the field.

Read the full overview →
Experience
7 Years
Current Role
Founder | CEO
Job Level
Leadership
Location
Zurich, Zurich, Switzerland
Personality Overview

How Dr. shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Dr. cares about

Behavioral Science in E-commerce
His company was founded on principles from his behavioral economics PhD to solve challenges like high return rates and increase conversions for online retailers.
AI-Powered Nudging
Frequently speaks about using AI to deliver personalized, real-time "nudges" that influence customer behavior and reduce cart abandonment in online stores.
+5 more topics Login to view topics
Career

Work history

1-2019
Founder | CEO
behamics
9-2024
Lecturer in Behavioral Economics
Universität St.Gallen (HSG)
6-2022
Lecturer in Behavioral Economics & AI in E-Commerce
ZHAW Zürcher Hochschule für Angewandte Wissenschaften
10-2020
Lecturer in Behavioral Economics | Digital Marketing
Frankfurt School of Finance & Management
6-2018
Lecturer in Behavioral Psychology | Behavioral Pricing | Category Management
GS1 Switzerland
In the press

Media appearances

Marketing Momentum Podcast: Dr. Thilo Pfrang from behamics. Featured in Marketing Momentum Podcast
See now
The Intersection of Behavioural Science and eCommerce Strategies – Thilo Pfrang (behamics) Podcast. Featured in Keep Optimising
+1 more appearances Login to view media
Education
2011 - 2015
Doctor of Philosophy - PhD
University of St.Gallen
2011 - 2011
Master of Science - MS
Universidad Autónoma de Madrid
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

Other behamics Employees

Explore more public profiles from related professionals.

Brooke Eichhorn
Brooke Eichhorn
Country Manager
behamics

More profiles

Discover additional public profiles from our index.

Anshita Mehrotra
Anshita Mehrotra
Founder & Managing Director
Fix My Curls
 Paul P.
Paul P.
Director, Apple Services Canada
Apple
VK
venkatarao Korrapati
Senior AEM Developer
Somo Ltd
AM
Anita May
Customer Relations Representative
Yamaha Motor Corporation, USA
Unlock the full playbookSee exactly how to sell to Dr.. Free, 10 seconds.