Drew Carroll

Evaluator
DISC Type : sdc

Senior Director, Partnerships at Everise

Canada

Overview

Drew is a results-driven leader with over 15 years of experience connecting culture and commerce through strategic sponsorships and experiential marketing. He specializes in driving growth for top brands by building impactful partnerships across live and digital platforms. Described by colleagues as a charismatic "natural connecter" and a true team player, he attended Dalhousie University.

Drews career has centered around large-scale live events, from pop culture conventions to major sporting properties. This focus on creating memorable audience experiences bridges his professional expertise with a clear personal passion for dynamic, engaging entertainment and cultural happenings. His interests include museums and major entertainment brands.

He played a key role in partnership development for Fan Expo HQ, the worlds largest organizer of comic conventions.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Experiential Marketing
A passionate believer in this discipline for over 15 years, it forms the core of his professional expertise and is mentioned repeatedly in his background.
Strategic Sponsorships
His entire career, including his current role at Everise, focuses on building strategic sponsorship platforms and partnership programs for B2B and B2C clients.
Pop Culture Events
His director-level role at Fan Expo HQ, the world's largest comic con organizer, highlights a specific expertise in the massive pop culture events space.

Media Appearances

Drew has no verified media appearances

Work History

1-2025
Senior Director, Partnerships at Everise
2018
Partner at C2 Partners
2018 - 2023
NA Partnership Director (Event & Digital) @ Fan Expo HQ | The World's Largest Comic Con Organizer at Informa Connect
2006 - 2018
Vice President, Sponsorship Canada at Sponsorship Canada | a property of XMC

Education

BA from Dalhousie University
Education details unavailable from University of Victoria

More Information

Social Presence :

Prographics :

Exp : 20 Location : Canada Job Level : Senior Designation : Senior Director, Partnerships at Everise
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Insights For Selling To Drew

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Drew is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Drew

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Drew move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Drew take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Drew

Personality Compatibility


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