Dudley Lance

Evaluator
DISC Type : Dsc

Senior Sales Executive at RELEX Solutions

Roanoke, Texas, United States

Overview

Dudley is a top-producing Enterprise Sales Executive at RELEX Solutions, specializing in supply chain solutions for the automotive, CPG, and retail sectors. He has deep domain expertise in digital transformation, SaaS, AI, and IoT. He holds a Bachelor of Business Administration from Texas State University.

Outside of his direct professional role, Dudley has experience advising small and medium-sized businesses on technology solutions, including mobile applications and Salesforce implementation. He shows a keen interest in the strategic application of technology for business growth across different scales.

His expertise spans the full supply chain, from planning and demand-driven networks to transportation and warehouse management.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI-Driven Supply Chains
Frequently shares content on how AI and technology are enhancing forecasting, replenishment, and efficiency for leading foodservice and retail organizations.
Retail Market Shifts
Focuses on the challenges retailers face, such as economic uncertainty, shifting consumer demand, and the impact of wholesale price increases on pricing strategies.
Digital Transformation
His career is centered on providing complex digital solutions—including SaaS, IoT, and AI—to build sustainable value for enterprise clients across various manufacturing sectors.

Media Appearances

Dudley has no verified media appearances

Work History

11-2024
Senior Sales Executive at RELEX Solutions
8-2018
Principal, Strategic Advisor at Digiture
11-2019 - 11-2024
Sr Sales Executive, Supply Chain Planning & Execution at Infor
1-2019 - 11-2019
Regional Sales Manager at FieldAware
5-2013 - 5-2018
Application Sales Manager at Oracle

Education

1978 - 1982
BBA from Texas State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Roanoke, Texas, United States Job Level : N/A Designation : Senior Sales Executive at RELEX Solutions
URL has been copied!

Insights For Selling To Dudley

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dudley is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Dudley

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Dudley move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Dudley take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Dudley

Personality Compatibility


Other RELEX Solutions Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.