Dustin Snyder

Visionary
DISC Type : Ds

President, US Manufacturing Division at Aurubis

Buffalo, New York, United States

Overview

Dustin Snyder is the founder of Wayforward and the author of "Sink or SWIM." He developed the Strategic Workforce Insight Mapping (SWIM) methodology, applying behavioral science to solve complex workforce challenges. A former manufacturing division president for Aurubis, he holds a postgraduate degree from Cornell University and is described as knowledgeable, professional, and creative.

Outside of work, Dustin has a significant interest in challenging outdoor expeditions. He has undertaken a nine-day camping trip on a glacier at an elevation of 10,000 feet, showcasing a passion for mountaineering and adventure.

He is the creator of a proprietary methodology that uses systems thinking to diagnose and resolve organizational issues.

Personality Overview

Early Adopter

Objective Evaluator

Big Vision Person

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Workforce Systems
He created the SWIM methodology, which is grounded in Human Systems Theory to diagnose the root causes of workforce behaviors and business outcomes.
Behavioral Science
His work draws from roughly twenty disciplines across behavioral science, including organizational psychology and behavioral economics, to reshape company environments.
Industrial Leadership
As President of a 600-employee manufacturing division at Aurubis, he led the organization through significant operational and labor relations challenges.

Media Appearances

Aurubis-Update: Mit starker Pipeline und US‑Präsenz zu mehr Wachstum. Featured in Der SdK Anlegerpodcast

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Coaching and Mentoring with Dustin Snyder of Wayforward Associates. Featured in YouTube

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Work History

5-2020 - 9-2021
President, US Manufacturing Division at Aurubis
5-2018 - 9-2021
Vice President Human Resources at Aurubis
Founder at Wayforward
Research Advisory Council at Harvard Business Review
Board of Advisors at American Welding Society

Education

Master of Business Administration (M.B.A.) from University at Buffalo
Postgraduate Degree from Cornell University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Buffalo, New York, United States Job Level : Leadership Designation : President, US Manufacturing Division at Aurubis
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Insights For Selling To Dustin

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dustin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dustin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dustin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dustin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dustin

Personality Compatibility


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