Dusty Dollar

Energizer
DISC Type : I

Director Trade Strategy & Skill Development at Reynolds American Inc.

Greensboro--Winston-Salem--High Point Area, United States

Overview

Dusty is an experienced sales and marketing leader at Reynolds American Inc. , where he is the Director of Trade Strategy & Skill Development. His expertise lies in market planning, coaching, and sales within the Fast-Moving Consumer Goods (FMCG) sector.

He demonstrates an interest in premier business and financial thought leadership, following publications and firms such as Harvard Business Review and Goldman Sachs.

His academic background is in Speech Communications from Edinboro University, providing a unique foundation for his career in sales and marketing strategy.

Personality Overview

Informal

Big Picture Person

Relationship Oriented

They are always positive and upbeat, so take their promises with a pinch of salt.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Sales Team Enablement
As Director of Skill Development and with a background in coaching, he is focused on enhancing the capabilities and performance of sales teams.
Go-to-Market Strategy
His career centers on trade marketing, commercial development, and market planning, showing a deep interest in how products effectively reach consumers.
FMCG Consumer Behavior
His experience in the FMCG sector highlights a focus on using customer insights to inform market planning and drive sales.

Media Appearances

Dusty has no verified media appearances

Work History

10-2020
Director Trade Strategy & Skill Development at Reynolds American Inc.
5-2019 - 9-2020
Director Commercial Development and Account Support at Reynolds American Inc.
4-2018 - 5-2019
Senior Manager Trade Marketing Operations at Reynolds American Inc.

Education

1992 - 2006
Bachelor of Arts (BA) from PennWest Edinboro

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greensboro--Winston-Salem--High Point Area, United States Job Level : Mid-senior Designation : Director Trade Strategy & Skill Development at Reynolds American Inc.
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Insights For Selling To Dusty

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dusty is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Dusty

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Dusty move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Dusty take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Dusty

Personality Compatibility


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