Dwayne Primeau

Visionary
DISC Type : Ds

President of Assured Telematics Innovation by Transflo at Transflo

Greater Halifax Metropolitan Area, Canada

Overview

Dwayne is the President of Assured Telematics Innovation (ATI) by Transflo, bringing over two decades of experience in technology and enterprise solutions. An accomplished leader in the telematics industry, he has a degree in Commerce from Dalhousie University. Colleagues frequently describe him as dedicated, creative, and a true leader.

In March 2025, Dwayne, as Past President of the Greater Molega Lake Lot Owners Association, spoke before the Regional Council, advocating for a bylaw to help create a professionally managed board to serve growing resident needs, highlighting his engagement in local community governance.

He led his previous company, Northern Business Intelligence, through a decade of growth before it was acquired by ATI, the same company he now leads as President.

Personality Overview

Direct & Assertive

Big Vision Person

Early Adopter

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Fleet Telematics
His entire recent career, including leadership at Transflo and Northern Business Intelligence, is focused on connected vehicle technology and telematics solutions for fleets.
People Leadership
His professional summary emphasizes his success in people leadership and his belief in building frameworks to support and motivate his teams for success.
Customer-First Innovation
Expressed excitement in his new role for continuing ATI's "customer-first innovation" and delivering value through technology.

Media Appearances

Dwayne has no verified media appearances

Work History

9-2025
President of Assured Telematics Innovation by Transflo at Transflo
8-2020 - 11-2025
President at Northern Business Intelligence
1-2015 - 8-2020
Vice President/ General Manager at Northern Business Intelligence
9-2013 - 1-2015
General Manager - Structured Communications Division at Frontier Technologies
12-2012 - 7-2013
VP Sales at Sheepdog

Education

1999 - 2003
BCOMM from Dalhousie University
Education details unavailable from Centre for Creative Leadership

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Halifax Metropolitan Area, Canada Job Level : N/A Designation : President of Assured Telematics Innovation by Transflo at Transflo
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Insights For Selling To Dwayne

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Dwayne is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Dwayne

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Dwayne move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Dwayne take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Dwayne

Personality Compatibility


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