Ebony Horace

Questioner
DISC Type : c

Associate Director at Cushman & Wakefield

San Francisco Bay Area, United States

Overview

Ebony Horace is an Associate Director at Cushman & Wakefield, where she has built an impressive career progressing from an assistant to a leadership role. She holds both a Bachelor of Arts and a Master of Business Administration from the University of Phoenix, complementing her extensive industry experience.

She is a passionate advocate for diversity and mentorship within commercial real estate. Ebony is actively involved with organizations like AAREP Bay Area and champions programs such as CREWmates, which is dedicated to connecting and developing women in the industry.

As a Black woman in CRE, she is personally invested in honoring the legacy of Black women who broke racial and gender barriers in trades and industries.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Diversity in CRE
A vocal advocate for Black professionals in real estate, she actively participates in and promotes events for organizations like AAREP Bay Area.
Mentorship for Women
Champions mentorship through programs like CREWmates, which connects women in commercial real estate for professional growth and leadership development.
Community Engagement
Deeply involved in celebrating Black History Month within her professional community, focusing on gratitude, history, legacy, and activation.

Media Appearances

Ebony has no verified media appearances

Work History

7-2024
Associate Director at Cushman & Wakefield
4-2021 - 7-2024
Senior Property Manager at Cushman & Wakefield
7-2017 - 4-2021
Property Manager at Cushman & Wakefield
12-2014 - 7-2017
Assistant Property Manager at Cushman & Wakefield
4-2011 - 12-2014
Property Assistant at LBA Realty

Education

2016 - 2018
Master of Business Administration - MBA from University of Phoenix
2004 - 2006
Bachelor of Arts (BA) from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Associate Director at Cushman & Wakefield
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Insights For Selling To Ebony

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ebony is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ebony

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ebony move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ebony take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ebony

Personality Compatibility


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