Ed McCabe

Commander
DISC Type : D

Head of Retail Sales, North America at Diebold Nixdorf

Amherst, New Hampshire, United States

Overview

With 35 years of experience, Ed McCabe leads North American retail sales for Diebold Nixdorf. He specializes in tech solutions like AI and self-service to boost retailer profitability. A University of New Hampshire graduate, colleagues describe him as a motivating and inspiring "managers manager, " skilled in building high-achieving sales teams.

Outside of work, Ed was a decorated athlete. He was an All-American in track and field at the University of New Hampshire and co-captain of his high schools state championship basketball team. He remains connected to his alma mater, having co-founded an alumni golf tournament.

Interesting fact: A former All-American collegiate track and field athlete, his university records in the shot put and discus stood for over two decades.

Personality Overview

Risk-Taker

Candid & Clear

Decisive

They put a lot of effort into ensuring personal success.  They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.

Topics They Care About

Retail Self-Service
His current role focuses on rethinking self-service for grocery, convenience, and general merchandise, emphasizing smarter, flexible solutions that improve the customer experience.
Sales Team Leadership
With 20 years in sales management, he focuses on establishing new sales teams and creating an environment where individuals can over-achieve their goals.
AI-Powered Retail
He promotes using AI-powered solutions to help retailers reduce shrink and improve the customer journey with less friction, a key part of his go-to-market strategy.

Media Appearances

Diebold Nixdorf Named New Head of Retail Sales for North America. Featured in OnPartners

See Now

Work History

10-2024
Head of Retail Sales, North America at Diebold Nixdorf
10-2023 - 9-2024
Executive Vice President of Sales at Spencer Technologies
7-2014 - 9-2023
Vice President Of Retail Sales at Zebra Technologies
10-2008 - 7-2014
National Sales Manager, Retail and Hospitality Solutions at Panasonic
1-2000 - 10-2008
Vice President Mobile Solutions at Psion Teklogix

Education

1983 - 1987
BA from University of New Hampshire
1979 - 1983
Education details unavailable from Bishop Guertin HS

More Information

Social Presence :

Prographics :

Exp : 37 Location : Amherst, New Hampshire, United States Job Level : Mid-senior Designation : Head of Retail Sales, North America at Diebold Nixdorf
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ed

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • If convinced, they can reach decisions quite fast.
  • Can Ed take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ed

Personality Compatibility


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