Ed Porter

Observer
DISC Type : ci

Director, EMEA, APAC at Modo Energy

London, England, United Kingdom

Overview

Ed Porter is the Director for EMEA & APAC at Modo Energy, specializing in battery storage, solar, and power trading. With over a decade in the energy sector, he leverages his Master of Engineering from the University of Oxford and an Energy Risk Professional certification to provide data-driven insights on the net-zero transition.

He is the European host of Modo Energys influential "Transmission" podcast, where he interviews key thought leaders.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Battery Storage
A core focus of his work at Modo Energy, he frequently speaks on battery storage markets, asset optimization, revenue streams, and emerging technologies like flow batteries.
Energy Transition
His work and public commentary center on delivering a low-cost, Net Zero electricity system, analyzing the role of renewables and storage in decarbonizing the grid.
Grid Modernization
Discusses the critical challenges of grid connections, the need for capacity mechanisms, and policy reforms required to support a renewable-heavy energy system.

Media Appearances

What 2026 holds for battery storage assets, with Ed Porter, Modo Energy. Featured in Spotify

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#71 Battery Storage Market Realities with Ed Porter, Modo Energy. Featured in YouTube

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What 2026 Holds for Battery Storage Assets, with Ed Porter, Modo Energy. Featured in YouTube

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Work History

2-2026
Director, EMEA, APAC at Modo Energy
7-2025 - 2-2026
VP Insights, Global at Modo Energy
1-2025 - 7-2025
Director of Insights, Europe at Modo Energy
2-2024 - 1-2025
Director of Industry, GB at Modo Energy
6-2022 - 2-2024
Director of Revenue at Modo Energy

Education

2007 - 2011
MEng from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, EMEA, APAC at Modo Energy
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Ed

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Ed take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Ed

Personality Compatibility


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