Sarah M.

Examiner
DISC Type : cs

Nordic Brand Manager Consumer at Louis Poulsen

Denmark

Overview

An experienced marketing professional with over 12 years of expertise in luxury goods, fashion, and retail. As Nordic Brand Manager at Louis Poulsen, she develops high-impact marketing and PR activations, drawing on her education in Digital and Experience Marketing to drive growth within multinational environments.

Outside of her direct role, she has a professional history and interest in the entertainment industry, having previously worked at The Walt Disney Company and now following major companies like WarnerMedia. She thrives in collaborative, cross-functional settings.

Unique fact: She was responsible for the 360-degree marketing campaign for Mickey Mouses 90th Anniversary throughout the Nordics.

Personality Overview

Tough To Convince

Process Oriented

Late Adopter

They are quite aware of their needs and limitations, so they are unlikely to over-promise.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Brand Heritage
Passionate about iconic brands and their legacy, as seen in her promotion of Louis Poulsen's new visual identity and heritage.
Customer Engagement
Celebrates and promotes local customer events, highlighting the importance of in-person engagement and community building.
Entertainment Marketing
Previously managed marketing activations for The Walt Disney Company and maintains an interest in major media companies like WarnerMedia.

Media Appearances

Sarah M. - Nordic Brand Manager Consumer at Louis Poulsen. Featured in The Org

See Now

Work History

4-2022
Nordic Brand Manager Consumer at Louis Poulsen
12-2020 - 4-2022
Sales & Brand Coordinator Nordic & International at Louis Poulsen
3-2019 - 6-2020
On Leave at Maternity Leave
4-2018 - 3-2019
Marketing Manager Softlines & Consumer Products Commercial Nordic at The Walt Disney Company
5-2017 - 3-2018
International Marketing Manager at Tinderbox Kidswear

Education

2020 - 2020
Digital Marketing from Copenhagen Business Academy – EK
2008 - 2010
Business - Experience Marketing from EK - Erhvervsakademi København

More Information

Social Presence :

Prographics :

Exp : 15 Location : Denmark Job Level : Middle Designation : Nordic Brand Manager Consumer at Louis Poulsen
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Sarah

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Sarah take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Sarah

Personality Compatibility


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