Ed Prinz

Sharpshooter
DISC Type : CD

Founder & CEO at 21base

Austria

Overview

Ed Prinz is the Founder and CEO of 21base. ai, a Vienna-based AI company focused on crypto intelligence. As Chair of DLT Austria, he is a central figure in the Web3 ecosystem, frequently writing and speaking on blockchain technology. People who have worked with him describe him as a brilliant networker with an entrepreneurial spirit.

He is deeply passionate about community building and education within the technology sector. His work involves creating platforms and events, such as the Web3 Hub Vienna and Vienna Blockchain Week, that connect innovators, builders, and investors, with a strong focus on fostering Viennas local tech scene.

He is the founder and co-organizer of Vienna Blockchain Week, Austria’s largest international crypto conference.

Personality Overview

Thorough Evaluator

Precise But Practical

Rigorous & Demanding

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They respond better to strong and respectful interactions.

Topics They Care About

AI in Crypto
As Founder and CEO of 21base. ai, he develops AI-powered crypto intelligence platforms and hosts events on the intersection of Crypto and AI.
Web3 Community Building
He founded and leads several community-focused organizations, including DLT Austria, DLT Germany, and the Web3 Hub Vienna, to connect people in the blockchain space.
Institutional Adoption
He frequently authors articles analyzing how institutional investors approach digital assets, focusing on regulation, risk profiles, and market standardization.

Media Appearances

Ed has no verified media appearances

Work History

9-2025
Founder & CEO at 21base
6-2024
Co-Founder at DLT Switzerland
4-2024
Founder at Web3 Hub Vienna
1-2024
Co-Founder at DLT Germany
1-2024
Founder & Co-Organizer at Vienna Blockchain Week

Education

2014 - 2015
Master of Science - MSc from FH Technikum Wien
9-2013 - 6-2014
Master of Science - MSc from University of Vienna

More Information

Social Presence :

Prographics :

Exp : 1 Location : Austria Job Level : Leadership Designation : Founder & CEO at 21base
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ed

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • If convinced, they can reach decisions quite fast.
  • Can Ed take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ed

Personality Compatibility


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