Ed White

Collaborator
DISC Type : is

Head of Engineering at The Newt in Somerset

Castle Cary, England, United Kingdom

Overview

Ed White serves as the Head of Engineering at The Newt in Somerset, leading the engineering, IT, security, and health & safety functions. His remit includes overseeing infrastructure, compliance, and ensuring the operational reliability of the luxury estate. He previously worked as an Estate Project Manager and has a background in civil engineering.

Ed is deeply passionate about sustainable agriculture and is a Director at The Slow Farming Company, a family-run enterprise. The farm focuses on regenerative practices, raising grass-fed beef and hens on 160 acres of pasture and herbal leys, with produce sold through an e-commerce site.

He has been passionate about farming since he was eight years old, when he moved to his step-fathers farm.

Personality Overview

Fair-minded

Appreciative

Consensus Builder

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Regenerative Agriculture
He runs The Slow Farming Company, focusing on producing nutrient-dense food that also nourishes the land, utilizing mob-grazing and multi-species pastures.
Estate Operations
As Head of Engineering, he is responsible for the safe and reliable operation of a complex, evolving luxury estate, including all infrastructure and capital projects.
Sustainable Food Production
His farm is Certified Animal Welfare Approved and Non-GMO, reflecting a commitment to high-welfare, sustainable, and transparent food production methods.

Media Appearances

The Newt in Somerset, working with McArthur BDC, will process heritage wheat to produce home‑grown flour. Featured in Milling & Grain

See Now

Work History

1-2026
Head of Engineering at The Newt in Somerset
2-2019 - 1-2026
Estate Project Manager at The Newt in Somerset
11-2017 - 3-2019
Operations Manager at Murlac contracting
7-2017
Director at The Slow Farming Company
7-2013 - 6-2017
Business Manager at Aspin Group

Education

1995 - 2000
A levels from kings school bruton

More Information

Social Presence :

Prographics :

Exp : 15 Location : Castle Cary, England, United Kingdom Job Level : Mid-senior Designation : Head of Engineering at The Newt in Somerset
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Insights For Selling To Ed

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Be visibly appreciative of their actions during your interactions
  • Show them how they look good by making this decision

DONT's

  • Don’t push them to make decisions very fast, let them take their time
  • Don’t sound very transactional
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ed is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Ed

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Ed move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Ed take some risk or not?

  • They are unlikely to take many risks.

You And Ed

Personality Compatibility


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