Eddie Aston

Observer
DISC Type : ci

Chief Executive Officer at OASIS Group - Information Secured

Alcester, England, United Kingdom

Overview

Eddie Aston is the CEO of OASIS Group, bringing extensive international experience from PLC, private equity, and family-owned companies. His career is marked by a proven ability to deliver complex business transformations and integrations, particularly within the logistics and transportation sectors. He holds a Bachelor of Arts from Birmingham City University.

His leadership focuses on professionalizing businesses to drive significant profitability and commercial growth. He is skilled in developing organizational talent, enhancing cultural engagement, and ensuring faultless business execution through strong governance and financial control.

Unique fact: He was appointed Group COO at G4S specifically to help resolve well-publicized business performance issues, later becoming CEO for the UK & Ireland.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Business Transformation
His career is defined by leading complex integrations and transformations to drive profitability, top-line growth, and excellent customer outcomes.
Employee Wellbeing
Actively promotes mental health as a "business imperative" and emphasizes the shared responsibility of ensuring colleague safety and security.
Ethical Governance
Believes a robust whistleblowing policy is a cornerstone of an ethical culture, empowering stakeholders to speak up without fear of retaliation.

Media Appearances

Eddie has no verified media appearances

Work History

5-2023
Chief Executive Officer at OASIS Group - Information Secured
4-2021 - 9-2022
Chief Executive Officer UK & Europe at Genesee & Wyoming Inc.
1-2018 - 3-2020
Managing Director UK, Ireland and Nordics at CEVA Logistics
2015 - 2017
UK Managing Director at Northgate plc
2013 - 2014
Group Chief Operating Officer/CEO UKI at G4S

Education

1988 - 1990
Bachelor of Arts (B.A.) from Birmingham City University
1985 - 1988
Certificate In the Institute of Management from South Staffordshire College

More Information

Social Presence :

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Exp : 6 Location : Alcester, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at OASIS Group - Information Secured
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Insights For Selling To Eddie

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eddie is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Eddie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Eddie move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Eddie take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Eddie

Personality Compatibility


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