Edie Shimel

Commander
DISC Type : D

Growth Ops Lead at Sybill

Greater Boston, United States

Overview

Edie is a Growth Ops Lead at Sybill, specializing in building scalable demand engines that connect marketing execution to measurable pipeline growth. Described by colleagues as a "marketing ops wizard, " she combines a strong operational foundation with a creative background, holding a Master of Fine Arts from UNC Chapel Hill.

As a passionate "Accessibility Advocate, " Edies dedication to digital inclusion is deeply personal and inspired by her parents, who are both blind. She actively posts and writes about accessibility, bridging her professional skills with her personal mission to create more inclusive digital experiences for everyone.

Unique fact: Edie began her career as an artist and had her photography featured in art exhibitions before pivoting to marketing and technology.

Personality Overview

Strong-Willed

Very Quick

Risk-Taker

They prefer to be the ones controlling the conversation or defining the terms.  They are not always relationship oriented. They take a lot of pride in personal achievements.

Topics They Care About

Scaling GTM Engines
Focuses on creating integrated systems that align marketing, sales, and product to build predictable pipeline and support hybrid product-led and sales-led growth motions.
Digital Accessibility
A dedicated advocate for digital access and inclusion, a passion deeply rooted in her personal experience with her blind parents.
Data-Driven Marketing
Specializes in turning chaos into scalable systems by building the attribution models, analytics, and operational foundations necessary for predictable growth.

Media Appearances

Edie has no verified media appearances

Work History

6-2025
Growth Ops Lead at Sybill
7-2024 - 6-2025
Senior Marketing Operations Manager at PartsTech
4-2023 - 7-2024
Marketing Operations Manager at PartsTech
1-2022 - 2-2023
Marketing Operations Manager at AceUp
4-2019 - 1-2022
Marketing Director at National Braille Press

Education

8-2007 - 5-2009
Masters Fine Arts - MFA from The University of North Carolina at Chapel Hill
2015 - 2015
Web-Development Intensive Certificate from General Assembly

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater Boston, United States Job Level : Mid-senior Designation : Growth Ops Lead at Sybill
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Insights For Selling To Edie

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Edie

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Edie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Edie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Edie

Personality Compatibility


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