Edison Schaeffer

Critic
DISC Type : C

Account Director - Retail & CPG at AI/R

São Paulo, Brazil

Overview

Edison Schaeffer is an Account Director at AI/R, specializing in digital commerce for the Retail & CPG sectors. A graduate of Universidade de Passo Fundo with a background in Production Engineering, he designs technology strategies to transform the connection between brands and consumers across the Americas.

His strategic focus involves preparing retail ecosystems for the future of commerce with "Agentic AI Shoppers" and "Phygital" operations.

Personality Overview

ROI Driven

Information Seeker

Critic

They prefer to analyze logically and value objective facts over emotions.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Agentic AI Commerce
He is a proponent of AI-driven sales, emphasizing solutions that connect retailers directly to conversational AI like ChatGPT to transform conversations into conversions.
E-Grocery Strategy
As a speaker at industry events like Grocery&Drinks, he advises on structuring successful online grocery projects, focusing on mobile apps and reducing customer friction.
Unified Commerce
His professional focus is on orchestrating seamless unified commerce experiences and phygital operations to create integrated shopping journeys.

Media Appearances

Edison has no verified media appearances

Work History

12-2025
Account Director - Retail & CPG at AI/R
8-2025 - 12-2025
Head of Digital Commerce & Experiences at AI/R
12-2020 - 8-2025
Head of Digital Commerce & Experiences at Compass UOL
7-2017 - 12-2020
E-commerce Specialist at Compass UOL
9-2014 - 7-2017
Business Analyst at Compass UOL

Education

2002 - 2005
Especialista em Engenharia de Produção from Universidade de Passo Fundo
1996 - 2001
Engenheiro Civil from Universidade de Passo Fundo

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Paulo, Brazil Job Level : Mid-senior Designation : Account Director - Retail & CPG at AI/R
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Insights For Selling To Edison

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edison is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Edison

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Edison move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Edison take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Edison

Personality Compatibility


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