Juliana Oswald

Critic
DISC Type : C

Internal Communications Lead at AI/R

Brazil

Overview

Juliana is a communications leader with over eight years of experience specializing in internal communications and employee engagement. Currently at AI/Rs global team, she leverages her MBA in Marketing from USP to design and implement impactful corporate communication strategies. Colleagues describe her as creative, dedicated, and an innovative partner.

She has a strong passion for communication that extends to creating meaningful connections with new people, which she considers one of her greatest joys. Juliana is also a proponent of continuous learning and enjoys sharing knowledge and inspiring stories to help others grow, particularly within the tech community.

She played an active role in planning and executing the global "Extraordinary Women in Tech" (EWiT) conference.

Personality Overview

ROI Driven

Precise

Negotiator

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Internal Communications
Leads the design and execution of internal communication strategies, content, and guidelines to align with brand voice across global teams.
Women in Tech
Actively involved in empowering women in the technology sector, including planning the EWiT Global Conference and authoring articles on the topic.
Employee Engagement
Focuses on developing and leading group-wide engagement programs to foster a connected and motivated workforce.

Media Appearances

Juliana has no verified media appearances

Work History

1-2025
Internal Communications Lead at AI/R
1-2025
Internal Communications Manager at AI/R
3-2022 - 1-2025
Internal Communications & Engagement Coordinator at Avenue Code
6-2021 - 6-2022
Internal Communications & Engagement Senior Analyst at Avenue Code
10-2017 - 6-2021
Internal Communications & Employer Branding Analyst at TIM Brasil

Education

6-2024 - 8-2024
Sustainability Communication Strategies from The London School of Economics and Political Science (LSE)
2020 - 2022
MBA em Marketing from USP - Universidade de São Paulo

More Information

Social Presence :

Prographics :

Exp : 11 Location : Brazil Job Level : Mid-senior Designation : Internal Communications Lead at AI/R
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Insights For Selling To Juliana

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Juliana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Juliana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Juliana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Juliana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Juliana

Personality Compatibility


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