Edith Seddon

Observer
DISC Type : ci

Retail Ecommerce Manager at Heathrow

United Kingdom

Overview

Edith Seddon is the Retail Ecommerce Manager at Heathrow, where she manages the airports Reserve and Collect website. Her career includes ecommerce management for brands like Lorna Jane and Anthropologie Europe, focusing on luxury brand marketing and web merchandising. She holds a BA from the University for the Creative Arts.

With a background in creative arts and a completed course in Fashion Journalism, Edith demonstrates a strong interest in the intersection of fashion, content, and media. This creative foundation complements her analytical and technical skills in the ecommerce space, blending artistic sense with business acumen.

She recently earned a certification in Digital Transformation, highlighting her focus on industry innovation.

Personality Overview

Assertive

Curious

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Retail Ecommerce
Currently manages the "Reserve and Collect" website for Heathrow and has held several ecommerce manager roles for retail and luxury brands.
Digital Transformation
Recently completed a certification in this area, showing a proactive interest in evolving digital strategies and technologies in business.
Online Merchandising
Has direct experience as a Web Visual Merchandiser for Anthropologie Europe, focusing on product presentation and optimizing the customer journey online.

Media Appearances

Edith has no verified media appearances

Work History

10-2017
Retail Ecommerce Manager at Heathrow
7-2016 - 9-2017
Ecommerce Manager at Lorna Jane UK
9-2014 - 6-2016
Ecommerce Manager at Sea Island Coffee Limited
6-2011 - 7-2013
Web Visual Merchandiser at Anthropologie Europe
8-2009 - 6-2011
Content Writer/ E-com Coordinator at Hawes and Curtis

Education

2006 - 2009
BA Hons from University for the Creative Arts (UCA)

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Middle Designation : Retail Ecommerce Manager at Heathrow
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Insights For Selling To Edith

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edith is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Edith

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Edith move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Edith take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Edith

Personality Compatibility


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