Edna Pinzón

Visionary
DISC Type : Ds

Head of Ads & Retail Media at Net32 Inc

Royal Oak, Michigan, United States

Overview

Edna has no verified overview

Personality Overview

Direct & Assertive

Fast But Thoughtful

Big Vision Person

They exhibit a rare combination of being result-oriented but patient at the same time.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Edna has no verified topics they care about

Media Appearances

Edna has no verified media appearances

Work History

7-2025
Head of Ads & Retail Media at Net32 Inc
11-2024 - 8-2025
Global Head of Ad Network, Strategic Tech Partnerships & Growth at Topsort
2024 - 10-2024
Sr Manager - Retail Media Consulting at Ovative Group
2023 - 2024
Retail Media Comitee Vice President - Colombia at IAB
2023 - 2023
Sr Manager, Leap Retail Media Network Business Dev at Giant Eagle, Inc.

Education

2019 - 2020
STEM Master of Science from University of Michigan
2014 - 2016
Masters in Marketing from EADA Business School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Royal Oak, Michigan, United States Job Level : Mid-senior Designation : Head of Ads & Retail Media at Net32 Inc
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Insights For Selling To Edna

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edna is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Edna

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Edna move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Edna take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Edna

Personality Compatibility


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