Edna Sosa Vargas

Inquirer
DISC Type : cd

Marketing Director at lululemon

Mexico City Metropolitan Area

Overview

Edna has no verified overview

Personality Overview

ROI Conscious

Judgemental

Demanding

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Edna has no verified topics they care about

Media Appearances

Edna has no verified media appearances

Work History

9-2023
Marketing Director at lululemon
10-2022 - 9-2023
Brand & Community Manager at lululemon
4-2019 - 11-2022
Brand Manager at Síclo
5-2018 - 4-2019
Digital PR & Content Media Specialist at FOREO
1-2018 - 6-2018
Account Executive at Burson-Marsteller

Education

2012 - 2017
Licenciatura Comunicación y Medios Digitales from Tecnológico de Monterrey
2015 - 2015
Fashion Visual Communications from Istituto Lorenzo de'​ Medici

More Information

Social Presence :

Prographics :

Exp : 9 Location : Mexico City Metropolitan Area Job Level : Mid-senior Designation : Marketing Director at lululemon
URL has been copied!

Insights For Selling To Edna

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edna is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Edna

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Edna move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Edna take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Edna

Personality Compatibility


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