Edouard Celier

Inquirer
DISC Type : cd

CFO - Directeur Financier at Brevo

Paris, Île-de-France, France

Overview

Edouard Celier is the Chief Financial Officer at Brevo, with over 20 years of experience in financial transformation and creating shareholder value. He specializes in scaling SaaS companies, having driven Brevos growth from €10M to €200M ARR. He holds a Masters from ESCP Business School.

Based on his public activity, he is a strong advocate for building a positive company culture and champions sustainable, responsible business practices alongside financial performance. He actively promotes Brevos B Corp certification, highlighting the companys commitment to social and environmental goals.

He was awarded the "Prix Ulysse du Retournement de lannée 2015" for orchestrating a successful company turnaround.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

B2B SaaS Scaling
Drove financial scaling at Brevo from €10M to over €200M ARR, transitioning the company from break-even to a double-digit EBITDA margin.
Private Equity Deals
Has managed and executed two large-scale LBO transactions and has overseen the financial integration of eleven bolt-on M&A operations across Europe and India.
Sustainable Business
Proudly announced Brevo's B Corp certification and its high impact score, emphasizing the company's commitment to social impact and responsible, sustainable practices.

Media Appearances

Brevo Executive Team – CFO Edouard Celier. Featured in Brevo (company website)

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Edouard Celier – CFO at Brevo. Featured in The Org

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Work History

9-2018
CFO - Directeur Financier at Brevo
6-2012 - 2-2017
Financial Management - Deputy Group Chief Financial Officer then Anovo France CFO at ANOVO, an Ingram Micro Company
10-2005 - 6-2012
Transaction Services & restructuring Financial Advisory | EY and 8 advisory (2005 – 2012) at EIGHT ADVISORY
2003 - 2005
Consultant at Charles Riley Consultants
2003 - 2003
intern at Axa Private Equity

Education

2002 - 2003
Master from ESCP Business School
1997 - 2001
MSG from University of Paris I: Panthéon-Sorbonne

More Information

Social Presence :

Prographics :

Exp : 21 Location : Paris, Île-de-France, France Job Level : Leadership Designation : CFO - Directeur Financier at Brevo
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Insights For Selling To Edouard

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edouard is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Edouard

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Edouard move?

  • Their decision making speed is somewhere in the middle.
  • Can Edouard take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Edouard

Personality Compatibility


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