Edson Yano

Judge
DISC Type : Dc

Commercial Director, Digital Transformation Enabler at Beontag

São Paulo, São Paulo, Brazil

Overview

Edson has no verified overview

Personality Overview

Generally Skeptic

Fast But Wary

Features Driven

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Edson has no verified topics they care about

Media Appearances

Edson has no verified media appearances

Work History

9-2022
Commercial Director, Digital Transformation Enabler at Beontag
5-2016 - 8-2022
Latin America Sales Manager at HID Global
1-2015 - 4-2016
New Business Development Manager at IntelCav
11-2012 - 12-2014
Senior Sales Manager Latin America & Caribbean at Confidex Ltd.
6-2011 - 11-2012
Sales Engineering Manager Brazil at Zebra Technologies

Education

2005 - 2007
MBA from FGV - Fundação Getulio Vargas
1999 - 2004
Graduation from Centro Universitário Facens

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Commercial Director, Digital Transformation Enabler at Beontag
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Insights For Selling To Edson

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edson is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Edson

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Edson move?

  • They can take decisions very fast if you manage to convince them.
  • Can Edson take some risk or not?

  • The risks don’t matter much to them.

You And Edson

Personality Compatibility


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