Eduardo Fernandez, FBCS CITP

Initiator
DISC Type : Di

Head of Cyber Security Transformation at Marks and Spencer

London Area, United Kingdom

Overview

Eduardo has no verified overview

Personality Overview

Impact-Oriented

Risk-Accepting

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Eduardo has no verified topics they care about

Media Appearances

Eduardo has no verified media appearances

Work History

9-2024
Head of Cyber Security Transformation at Marks and Spencer
4-2024 - 10-2024
Transformation Lead at Marks and Spencer
4-2023 - 4-2024
Vice President, IT Consulting at NTT DATA UK&I
3-2016 - 3-2023
Director, IT consulting at NTT DATA UK&I
9-2009 - 3-2016
Senior Manager, IT consulting at NTT DATA UK&I

Education

1999 - 2001
Busines Administration from Seresco

More Information

Social Presence :

Prographics :

Exp : 16 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Head of Cyber Security Transformation at Marks and Spencer
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Eduardo

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Eduardo take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Eduardo

Personality Compatibility


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