Eduardo Laurino

Examiner
DISC Type : cs

Owner at Promoenamerica

Uruguay

Overview

Eduardo Laurino is the Director and CEO of Promoenamerica, a company he has led for over two decades, leveraging more than 36 years of market experience. He specializes in transforming brand perception through tangible promotional products and actively explores new business lines like corporate gifts to drive growth.

Outside of his professional life, Eduardo is deeply committed to his community as a board member (Pro Secretario) of the historic Montevideo Cricket Club. He views the club as a family and takes immense pride in its cultural significance and heritage in Uruguay.

Unique fact: He serves on the board of the Montevideo Cricket Club, an institution that has been officially declared a National Cultural Inmaterial Heritage site.

Personality Overview

Unexpressive

Late Adopter

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Tangible Marketing
Believes physical promotional products are crucial for connecting the digital and physical worlds, creating lasting brand recall in an age of ephemeral communication.
Brand Perception
Focuses on transforming how brands are perceived by designing exclusive, functional gifts that build loyalty and strengthen customer relationships.
Montevideo Cricket Club
Serves as the Pro Secretario on the board of this historic institution, which he proudly celebrates as a national cultural heritage site.

Media Appearances

Eduardo has no verified media appearances

Work History

1-1990
Owner at Promoenamerica
1-1989
President and CEO at Promoenamerica

Education

1970 - 1979
Secundaria from Colegio Elbio Fernandez

More Information

Social Presence :

Prographics :

Exp : 36 Location : Uruguay Job Level : Leadership Designation : Owner at Promoenamerica
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Eduardo

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Eduardo take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Eduardo

Personality Compatibility


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