Micah Gold-Utting

Questioner
DISC Type : c

Sales Director at RouteThis

Kitchener, Ontario, Canada

Overview

Micah is the Head of Sales at FractalEV, where he leverages a unique background in ISP/IoT reliability, healthcare, and naval operations. He focuses on bringing lessons from consumer goods to the EV market to enhance customer experience. Micah holds a Bachelor of Arts from the University of Toronto and is a member of the Pavilion sales executive community.

Outside of his professional life, Micah has a long-standing passion for disc sports. He is an active player in the Waterloo Organization of Disc Sports, where he has been a member since 2007 and has captained teams. Before university, he worked for two years as a student page at his local library.

Unique fact: Micahs professional focus on reliability and uptime was ingrained during his past work in naval operations.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

EV Charging Reliability
His professional bio highlights a focus on reliability, drawing from past experience in IoT, healthcare, and naval operations to solve EV hardware challenges.
Go-to-Market Strategy
He has provided testimonials about refining strategy and focusing resources for maximum impact, particularly for early-stage B2B companies.
Canadian EV Market
His public posts show a strong focus on providing EV charging solutions tailored for the Canadian market and related government programs.

Media Appearances

Micah has no verified media appearances

Work History

4-2021
Sales Director at RouteThis
5-2021
Member at Pavilion
1-2021 - 4-2021
Regional Sales Director, USA at Athena Software
1-2020 - 1-2021
Senior Sales Manager at Athena Software
9-2018 - 1-2020
Sales Executive at Athena Software

Education

Bachelor of Arts (BA) from University of Toronto

More Information

Social Presence :

Prographics :

Exp : 12 Location : Kitchener, Ontario, Canada Job Level : Mid-senior Designation : Sales Director at RouteThis
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Insights For Selling To Micah

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Micah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Micah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Micah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Micah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Micah

Personality Compatibility


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