Liam Barnes in

Liam Barnes

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Global IT Director - Marketing Technologies at Campari Group
📍 Chastleton, England, United Kingdom

Liam Barnes is the Global IT Director for Marketing Technologies at Campari Group, leading the brands marketing technology stack, including CRM, DAM, and consumer engagement strategies. Drawing on his experience as a consultant and managing director, he specializes in data solutions, compliance, and business transformation. People who have worked with him describe him as focused, dynamic, and an outstanding leader.

Outside of his corporate role, Liam is passionate about mental health advocacy. He loves to run marathons and travel, having recently scaled Mt. Kilimanjaro as part of a charity challenge and explored several countries in Africa.

He is the founder and Trustee Chair of the Laura Hyde Foundation, the UKs only charity dedicated to the mental health and wellbeing of all emergency services personnel.

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Experience
8 Years
Current Role
Global IT Director - Marketing Technologies
Job Level
Mid-senior
Location
Chastleton, England, United Kingdom
Personality Overview

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Priorities

Topics Liam cares about

Marketing Technology
He leads the entire marketing technology stack at Campari Group, overseeing the constant evolution of capabilities for brands and global markets.
Data-Driven Strategy
He publicly champions a data-driven approach, believing that insights are essential for unlocking creativity, sharpening strategy, and accelerating growth.
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Career

Work history

4-2022
Global IT Director - Marketing Technologies
Campari Group
1-2021 - 4-2022
Global IT Lead and Business Partner - CRM and Marketing
Campari Group
3-2018
Founder
The Laura Hyde Foundation
8-2017 - 1-2021
Managing Director
3CM Limited
1-2020 - 12-2020
CRM Consultant (Contract)
Caprice Holdings Ltd.
In the press

Media appearances

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Education
2002 - 2006
2:1
University of Gloucestershire
2000 - 2002
A-level - B; B; C
New College
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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