Liam Barnes

Pioneer
DISC Type : DIS

Global IT Director - Marketing Technologies at Campari Group

Chastleton, England, United Kingdom

Overview

Liam Barnes is the Global IT Director for Marketing Technologies at Campari Group, leading the brands marketing technology stack, including CRM, DAM, and consumer engagement strategies. Drawing on his experience as a consultant and managing director, he specializes in data solutions, compliance, and business transformation. People who have worked with him describe him as focused, dynamic, and an outstanding leader.

Outside of his corporate role, Liam is passionate about mental health advocacy. He loves to run marathons and travel, having recently scaled Mt. Kilimanjaro as part of a charity challenge and explored several countries in Africa.

He is the founder and Trustee Chair of the Laura Hyde Foundation, the UKs only charity dedicated to the mental health and wellbeing of all emergency services personnel.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Marketing Technology
He leads the entire marketing technology stack at Campari Group, overseeing the constant evolution of capabilities for brands and global markets.
Data-Driven Strategy
He publicly champions a data-driven approach, believing that insights are essential for unlocking creativity, sharpening strategy, and accelerating growth.
Mental Health Advocacy
He founded The Laura Hyde Foundation, a leading UK charity providing mental health support to healthcare and emergency services workers, after a personal family tragedy.

Media Appearances

Liam has no verified media appearances

Work History

4-2022
Global IT Director - Marketing Technologies at Campari Group
1-2021 - 4-2022
Global IT Lead and Business Partner - CRM and Marketing at Campari Group
3-2018
Founder at The Laura Hyde Foundation
8-2017 - 1-2021
Managing Director at 3CM Limited
1-2020 - 12-2020
CRM Consultant (Contract) at Caprice Holdings Ltd.

Education

2002 - 2006
2:1 from University of Gloucestershire
2000 - 2002
A-level - B; B; C from New College

More Information

Social Presence :

Prographics :

Exp : 8 Location : Chastleton, England, United Kingdom Job Level : Mid-senior Designation : Global IT Director - Marketing Technologies at Campari Group
URL has been copied!

Insights For Selling To Liam

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liam is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Liam

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Liam move?

  • They are generally fast movers and can take quick decisions
  • Can Liam take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Liam

Personality Compatibility


Other Campari Group Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.