Eduardo Merlo Carrero

Evaluator
DISC Type : Sdc

Global Head of Content at COSENTINO

Madrid, Community of Madrid, Spain

Overview

Eduardo has no verified overview

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Eduardo has no verified topics they care about

Media Appearances

Eduardo has no verified media appearances

Work History

7-2025
Global Head of Content at COSENTINO
12-2023 - 7-2025
Global Content Manager at COSENTINO
9-2021 - 12-2023
Content Manager at COSENTINO
10-2018 - 10-2021
Profesor del Diploma AD de Estilismo de Interior at Condé Nast College Spain
7-2017 - 8-2021
Director editorial AD digital at EDICIONES CONDÉ NAST, S.A.

Education

2012 - 2013
Executive Media MBA from IESE Business School
2006 - 2008
Master's degree from Universidad Rey Juan Carlos

More Information

Social Presence :

Prographics :

Exp : 10 Location : Madrid, Community of Madrid, Spain Job Level : Mid-senior Designation : Global Head of Content at COSENTINO
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Insights For Selling To Eduardo

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eduardo is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Eduardo

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Eduardo move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Eduardo take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Eduardo

Personality Compatibility


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