Edward Brial
Activist · DISC type CdEdward Brial is the CEO and Co-Founder of Materra, a company transforming cotton sourcing for the fashion industry through regenerative agriculture and technology. He oversees strategy and business development, backed by major brands like H&M and Kering. He holds Masters degrees from both the Royal College of Art and Imperial College London.
Ed is deeply passionate about combating the climate crisis and tackling inequity within fashions supply chains. He co-founded Materra after witnessing firsthand how broken the system was for farmers. A social media post also suggests he enjoys unwinding with trips to the mountains.
He and his co-founders began Materra by unconventionally growing cotton hydroponically in a dark basement in London before expanding their trials and operations to India.
Read the full overview →How Edward shows up
They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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