Edward Brial

Activist
DISC Type : Cd

Chief Executive Officer at Materra

London, England, United Kingdom

Overview

Edward Brial is the CEO and Co-Founder of Materra, a company transforming cotton sourcing for the fashion industry through regenerative agriculture and technology. He oversees strategy and business development, backed by major brands like H&M and Kering. He holds Masters degrees from both the Royal College of Art and Imperial College London.

Ed is deeply passionate about combating the climate crisis and tackling inequity within fashions supply chains. He co-founded Materra after witnessing firsthand how broken the system was for farmers. A social media post also suggests he enjoys unwinding with trips to the mountains.

He and his co-founders began Materra by unconventionally growing cotton hydroponically in a dark basement in London before expanding their trials and operations to India.

Personality Overview

Value Conscious

Observative

Meticulous

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Regenerative Agriculture
He co-founded Materra to scale regenerative cotton supply chains, blending AI with traditional farming to improve soil health and support over 5, 000 farmers in India.
Sustainable Fashion
His company's mission is to decarbonize fashion's raw materials by providing traceable, climate-resilient cotton to global brands like Mango and Kering.
Farmer Livelihoods
He emphasizes making farmers key stakeholders in the fashion supply chain, ensuring they are seen, heard, and benefit financially from sustainable practices.

Media Appearances

Materra – Forbes Company Profile. Featured in Forbes

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Materra Joins Blue Earth Ventures to Lead the Cotton Revolution. Featured in Blue Earth Summit

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Edward Brial – Chief Executive Officer at Materra. Featured in The Org

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Work History

11-2018
Chief Executive Officer at Materra
4-2019 - 1-2020
Design Researcher at Imperial College London
9-2017 - 11-2018
Senior Designer and Engineer at STUDIO INI LTD
9-2017 - 3-2018
Industrial Designer and Mechanical Engineer at DryGro
9-2016 - 10-2017
Interaction Design and Design Engineer at Yuri Suzuki Ltd

Education

2014 - 2016
Master of Arts (M.A.) from Royal College of Art
2014 - 2016
Master of Science (MSc) from Imperial College London

More Information

Social Presence :

Prographics :

Exp : 3 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Materra
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Edward

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Edward take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Edward

Personality Compatibility


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