Edward Cutts

Evaluator
DISC Type : dsc

Global Head of Commercial - Financial Times Live & Financial Times Senior Management Group at Financial Times

London, England, United Kingdom

Overview

Edward Cutts is the Global Head of Commercial for Financial Times Live, where he leverages extensive experience in the global media and events industries. His expertise encompasses commercial strategy, director-level management, and leadership of multi-million pound business initiatives. He holds a BA from Nottingham Trent University and studied Logistics at Aston University.

Beyond his professional role in media, Edward maintains a keen interest in national security and military organizations. His personal interests include following the developments within the UK Ministry of Defence and the British Army, indicating a strong connection to the armed forces and defense sector.

He has a notable personal interest in the British Army and the UK Ministry of Defence.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Live & Virtual Events
As the commercial head for FT Live, he is directly responsible for the strategy and success of major events like the FT Weekend Festival, spanning both in-person and digital formats.
Global Commercial Strategy
His career at the Financial Times has progressed through several commercial roles, focusing on international business, acquisitions, and high-level commercial leadership.
Media Industry Leadership
Serves on the Financial Times Senior Management Group, contributing to the overall business leadership and organizational structure of the global media company.

Media Appearances

Edward Cutts – FT Live Fixed Income Events. Featured in Financial Times – FT Live

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Edward Cutts – Global Head Of Commercial – Financial Times Live (TheOrg profile). Featured in TheOrg

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Edward Cutts Bio – Financial Times Live Commercial. Featured in The Official Board

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Work History

1-2015
Global Head of Commercial - Financial Times Live & Financial Times Senior Management Group at Financial Times
3-2012 - 1-2015
Commercial Director - Financial Publishing at Financial Times
12-2008 - 4-2012
Associate Publisher at Financial Times
12-2007 - 12-2008
Global Project Manager at Financial Times
12-2006 - 12-2007
Business Manager - Americas and Middle East at Euromoney Institutional Investor

Education

2003 - 2006
Bachelor of Arts - BA from Nottingham Trent University
2000 - 2003
Logistics and Supply Chain Management from Aston University

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Commercial - Financial Times Live & Financial Times Senior Management Group at Financial Times
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Edward

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Edward take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Edward

Personality Compatibility


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