Edward Dutton

Go-getter
DISC Type : d

Chief Executive Officer at First Rate Exchange Services

United Kingdom

Overview

Edward Dutton is the Chief Executive Officer of First Rate Exchange Services, a leading provider of foreign exchange and international payment services. His career is rooted in financial services, payments, and insurance, with extensive leadership experience from his time at Post Office Ltd. He is a graduate of Durham University.

Personality Overview

Vision Oriented

Self-Confident

Fast-Paced

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Financial Services
His entire career, including his current CEO role and previous director positions at Post Office Ltd, has been focused on financial services, insurance, and payments.
Travel Money
As CEO of a major foreign exchange service and having previously managed travel money portfolios, this is a core area of his professional expertise.
Business Transformation
He has led significant collaborative efforts, such as the launch with Nielsen Financial Services, indicating a focus on strategic change and partnerships.

Media Appearances

MediaZest Plc - Major contract win with First Rate Exchange Services. Featured in PR Newswire

See Now

Work History

9-2025
Chief Executive Officer at First Rate Exchange Services
8-2024 - 7-2025
Acting Chief Revenue Officer at Post Office Ltd
8-2023 - 7-2024
Product Portfolio Director - FS, Insurance, Travel Money, International Money Transfer, Payments at Post Office Ltd
10-2020 - 10-2023
Product Portfolio Director - Financial Services, Insurance and Digital Identity at Post Office Ltd
6-2019 - 10-2020
Managing Director/CEO - Post Office Insurance at Post Office Ltd

Education

1989 - 1993
BA (Hons) from Durham University
1990 - 1991
Education details unavailable from Сибирский федеральный университет

More Information

Social Presence :

Prographics :

Exp : 33 Location : United Kingdom Job Level : Leadership Designation : Chief Executive Officer at First Rate Exchange Services
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Edward

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Edward take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Edward

Personality Compatibility


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