Edward Horn-Smith

Planner
DISC Type : Sc

Managing Director at Arc & Co. Structure Finance

Greater London, England, United Kingdom

Overview

Edward Horn-Smith is the Managing Director and co-founder of Arc & Co. Structured Finance, a specialist asset finance advisory firm. He has a strong reputation for debt structuring and leading transactions across real estate, marine, and aviation for a global clientele. In November 2025, Arc & Co. was acquired by FRP, where he is now a Partner.

There is no publicly available information regarding Edwards personal life, interests, or hobbies outside of his professional capacity.

Interesting fact: Edward and his team have facilitated financing for clients in excess of £2 billion in the last five years alone.

Personality Overview

Disciplined

Deliberate

Overcautious

They are always well-planned and adopt a systematic approach.  Being observant comes to them naturally. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Structured Finance
As the co-founder and Managing Director of Arc & Co. , his core expertise lies in structuring complex debt and equity packages for high-value assets.
Real Estate Finance
His career began in real estate at Tesco PLC, and he now frequently advises on and structures deals for residential, commercial, and development properties.
Team Performance
His social media posts consistently celebrate his team's achievements, highlighting record-breaking months and thanking them for their hard work in challenging markets.

Media Appearances

Edward has no verified media appearances

Work History

7-2009
Managing Director at Arc & Co. Structure Finance

Education

Edward has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Arc & Co. Structure Finance
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Edward

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Edward take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Edward

Personality Compatibility


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