Edward Little

Sharpshooter
DISC Type : CD

Angel Investor at StretchLAB

London, England, United Kingdom

Overview

Edward Little is the Head of UK and a Managing Director at Ardian, where he leads the buyout teams investments with a focus on technology, media, and services. He is a graduate of The London School of Economics and Political Science, holding a First Class Honours degree in Economics.

Outside of his primary role, Edward is a passionate angel investor, backing startups in wellness, fashion, and food. He splits his time between London and Ibiza, driven by a strong passion for house music. He has also spoken at events like the International Music Summit.

Edward was the recipient of the inaugural 2026 Real Deals Private Equity Rising Star Award.

Personality Overview

Fast But Analytical

Precise But Practical

Thorough Evaluator

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. More than the product, they care about the effectiveness of the product.

Topics They Care About

Entertainment Technology
He led Ardian's successful investment in Audiotonix, a global leader in professional audio, and is involved with other investments in the entertainment and live event technology space.
House Music
A public biography mentions his passion for house music, noting that he divides his time between London and Ibiza to pursue this interest.
Private Equity Growth
He has publicly commented on the importance of earnings growth and operational value creation to drive returns, rather than relying on market multiples.

Media Appearances

Edward has no verified media appearances

Work History

10-2024
Angel Investor at StretchLAB
11-2022
Angel Investor at Aera Instruments
7-2021 - 10-2024
Angel Investor at Market Halls
1-2020
Angel Investor at Luca Faloni
3-2018
Head of UK, Managing Director at Ardian

Education

2006 - 2009
Bachelor of Science (BSc) (Hons) from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Angel Investor at StretchLAB
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Edward

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They can take decisions very fast if you manage to convince them.
  • Can Edward take some risk or not?

  • The risks don’t matter much to them.

You And Edward

Personality Compatibility


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