Edward Pilkington in

Edward Pilkington

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Chief Marketing & Innovation Officer, Diageo North America at Diageo
📍 New York City Metropolitan Area, United States

Edward Pilkington is the Chief Marketing & Innovation Officer for Diageo North America, leading the agenda for its portfolio of spirits and beer. His career at Diageo has spanned multiple continents, including roles as CMO for Europe and Australia. He focuses on brand building, commercial effectiveness, and embracing technological change to drive growth.

Outside of work, Edward is a lover of all sports and is a lifelong Manchester City Football Club fan. He is also the proud sponsor for the North America chapter of Diageos Rainbow Network, which supports the companys LGBTQ+ employees, ensuring an inclusive and respectful work environment for the community.

He was honored by the Keepers of the Quaich, an exclusive international society that recognizes outstanding commitment to the Scotch Whisky industry.

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Experience
28 Years
Current Role
Chief Marketing & Innovation Officer, Diageo North America
Job Level
Leadership
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Edward cares about

Brand Innovation
His role as CMO & Innovation Officer and numerous interviews highlight his focus on creating and nurturing new brands while growing existing ones to connect with culture.
Marketing Effectiveness
He emphasizes using consumer insights and data to drive brand growth and relevance. His team's Don Julio campaign recently won a Gold Effie award for effectiveness.
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Career

Work history

7-2018
Chief Marketing & Innovation Officer, Diageo North America
Diageo
7-2013
Marketing and Innovation Director, Europe
Diageo
7-2010
Global Category Director, Vodka, Rum and Gin
Diageo
7-2002 - 4-2005
Marketing Director
Diageo - Australia
7-1999 - 6-2002
Global Brand Director, Malibu
Diageo
In the press

Media appearances

CMO Chats | Edward Pilkington, CMO of Diageo North America. Featured in Spotify
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Edward Pilkington, Chief Marketing & Innovation Officer of Diageo .... Featured in YouTube
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Education
1986 - 1990
Education details unavailable
University of Birmingham
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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