Edward Simons in

Edward Simons

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Vice President, Head of Digital Acquisition (Marketing) - Business Banking at Barclays
📍 London, England, United Kingdom

Edward Simons is the Vice President and Head of Digital Acquisition for Business Banking at Barclays, with over a decade of experience in performance marketing. His expertise lies in building commercially successful digital acquisition strategies, particularly within the finance sector. He is a graduate of the University of Sussex.

He is a prominent figure in the marketing community, co-founding The Finance Affiliate Club to address the unique challenges marketers face in financial services. Edward also dedicates time to shaping industry excellence, serving as a judge for both the UK and International Performance Marketing Awards.

Unique fact: Edward was the first-ever Head of Affiliates at OMD UK, a major UK media agency, where he established the department.

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Experience
11 Years
Current Role
Vice President, Head of Digital Acquisition (Marketing) - Business Banking
Job Level
Senior
Location
London, England, United Kingdom
Personality Overview

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Priorities

Topics Edward cares about

Financial Services Marketing
He leads digital acquisition for Barclays Business Banking and co-founded The Finance Affiliate Club, focusing specifically on the unique marketing challenges within the finance industry.
Affiliate & Growth Marketing
A core focus of his career, having been the first Head of Affiliates at OMD UK and now leading digital acquisition, a role deeply rooted in these principles.
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Career

Work history

8-2023
Vice President, Head of Digital Acquisition (Marketing) - Business Banking
Barclays
10-2022 - 8-2023
Head of Affiliates - Executive Director
OMD UK
4-2021 - 9-2022
Business Director
OMD UK
10-2019 - 3-2021
Associate Director, Affiliates and Aggregators
OMD UK
12-2017 - 9-2019
Senior Digital Manager
m/SIX
In the press

Media appearances

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Education
2008 - 2011
Bachelor of Arts (BA)
University of Sussex
2006 - 2007
A - Level
University College School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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