Edward Simons is the Vice President and Head of Digital Acquisition for Business Banking at Barclays, with over a decade of experience in performance marketing. His expertise lies in building commercially successful digital acquisition strategies, particularly within the finance sector. He is a graduate of the University of Sussex.
He is a prominent figure in the marketing community, co-founding The Finance Affiliate Club to address the unique challenges marketers face in financial services. Edward also dedicates time to shaping industry excellence, serving as a judge for both the UK and International Performance Marketing Awards.
Unique fact: Edward was the first-ever Head of Affiliates at OMD UK, a major UK media agency, where he established the department.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
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