Edward Simons

Evaluator
DISC Type : sdc

Vice President, Head of Digital Acquisition (Marketing) - Business Banking at Barclays

London, England, United Kingdom

Overview

Edward Simons is the Vice President and Head of Digital Acquisition for Business Banking at Barclays, with over a decade of experience in performance marketing. His expertise lies in building commercially successful digital acquisition strategies, particularly within the finance sector. He is a graduate of the University of Sussex.

He is a prominent figure in the marketing community, co-founding The Finance Affiliate Club to address the unique challenges marketers face in financial services. Edward also dedicates time to shaping industry excellence, serving as a judge for both the UK and International Performance Marketing Awards.

Unique fact: Edward was the first-ever Head of Affiliates at OMD UK, a major UK media agency, where he established the department.

Personality Overview

Fast But Analytical

Thorough Evaluator

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Financial Services Marketing
He leads digital acquisition for Barclays Business Banking and co-founded The Finance Affiliate Club, focusing specifically on the unique marketing challenges within the finance industry.
Affiliate & Growth Marketing
A core focus of his career, having been the first Head of Affiliates at OMD UK and now leading digital acquisition, a role deeply rooted in these principles.
AI in Marketing
He has participated in industry leader panels discussing the impact of machine learning and AI on the marketing landscape, showing an interest in emerging technologies.

Media Appearances

Edward has no verified media appearances

Work History

8-2023
Vice President, Head of Digital Acquisition (Marketing) - Business Banking at Barclays
10-2022 - 8-2023
Head of Affiliates - Executive Director at OMD UK
4-2021 - 9-2022
Business Director at OMD UK
10-2019 - 3-2021
Associate Director, Affiliates and Aggregators at OMD UK
12-2017 - 9-2019
Senior Digital Manager at m/SIX

Education

2008 - 2011
Bachelor of Arts (BA) from University of Sussex
2006 - 2007
A - Level from University College School

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Senior Designation : Vice President, Head of Digital Acquisition (Marketing) - Business Banking at Barclays
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Edward

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Edward take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Edward

Personality Compatibility


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