Fernanda Secco

Evaluator
DISC Type : Dsc

Head of Marketing, Americas at Ørsted

United States

Overview

Fernanda Secco is the Head of Marketing, Americas at Ørsted, a global marketing leader with over 15 years of experience in branding and sustainability. She is a "Top 100 Marketer Award" winner, with colleagues describing her as a remarkable large-scale event expert. She earned a Bachelor of Arts from Universidade Anhembi Morumbi.

Outside of work, Fernanda is passionate about building and energizing creative communities, organizing networking and wellness events to foster real-life connections. She is also a co-lead for the Latino & Hispanics in Energy Employee Resource Group, highlighting her commitment to diversity and inclusion.

Her career path is unique, with a diverse background that spans renewable energy, e-commerce, and film production.

Personality Overview

Hard To Convince

Thorough Evaluator

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Sustainable Branding
Leads marketing for a clean energy company and actively supports the Clean Creatives initiative, focusing on sustainability and net-zero programs.
Creative Communities
Passionate about fostering IRL connections, she organizes events like happy hours and HIIT classes to bring DC's creative professionals together for inspiration and networking.
Global Marketing
Her career includes over 15 years of experience leading marketing strategies and campaigns across the Americas, APAC, and EMEA.

Media Appearances

Fernanda has no verified media appearances

Work History

2-2023
Head of Marketing, Americas at Ørsted
5-2022 - 12-2022
APAC Senior Communications & Brand Advisor (Secondee) at Ørsted
6-2021 - 2-2023
Senior Communications & Brand Advisor, New Market Entry at Ørsted
4-2019 - 6-2021
Brand Strategist at Ørsted
4-2017 - 4-2019
Brand Consultant at Ørsted

Education

Bachelor of Arts from Universidade Anhembi Morumbi
Study Abroad from Universidad del Valle de México

More Information

Social Presence :

Prographics :

Exp : 14 Location : United States Job Level : Mid-senior Designation : Head of Marketing, Americas at Ørsted
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Insights For Selling To Fernanda

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Fernanda is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Fernanda

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Fernanda move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Fernanda take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Fernanda

Personality Compatibility


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