Edward T.

Inspirer
DISC Type : di

CEO & Founder at Certen Protocol

United States

Overview

With over 13 years of experience, Edward is the CEO and Founder of Certen and a co-founder of Goldback, Inc. He is a systems architect specializing in institutional-grade digital asset infrastructure, on-chain governance, and cross-chain orchestration. He studied Political Science at the University of Michigan.

He co-founded and designed the visual concept for Goldback, a voluntary local currency made of physical gold, and previously built and exited a $300M currency ecosystem.

Personality Overview

Fast Adopter

Achievment Oriented

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

On-chain Governance
He is building Certen to provide institutional-grade, on-chain governance and controls for the next era of digital finance.
Agentic Workflows
Pioneering workflows where humans and AI coordinate financial operations within enforced boundaries, a core concept of his work at Certen.
Cross-chain Composition
Focuses on enabling decentralized applications to be composed modularly across multiple blockchains, a key feature of his current venture.

Media Appearances

Edward has no verified media appearances

Work History

6-2025
CEO & Founder at Certen Protocol
4-2024 - 9-2024
Chief Executive Officer at The Simulation
10-2023 - 9-2025
Founder at Unchained Systems Consulting
2-2022 - 3-2023
SVP, Technical Writer and Editor at 9VRSE, Inc.
9-2020 - 9-2020
Legal Research Assistant at Dominion Insurance Services

Education

2014 - 2017
Political Science from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 4 Location : United States Job Level : Leadership Designation : CEO & Founder at Certen Protocol
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Insights For Selling To Edward

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Edward is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Edward

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Edward move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Edward take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Edward

Personality Compatibility


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